Overall, no matter whether you’ve dabbled in video optimization before or are just a total newbie, eight video SEO tricks will definitely help you rise up the Google search rankings! Here s what cover the eight video optimization tips that you should follow: Do your keyword research! It’s not enough to know the right keywords – you need to know how often people search for those terms. There is a keyword analysis tool on Google called Keyword Elite which helps you analyze how frequently different terms are searched. If your website contains a lot of competitive keywords, then it might be a good idea to do your keyword research before you choose the theme for your video.