A content marketing platform (CMP) Although many marketers have long practiced content marketing with limited success, digital technology and a new buyer 2.0 internet environment have made a whole new crop of challenges and opportunities in the content marketing space. In this new digital age, content marketing is creating substantial financial rewards for online marketers who are continuing to invest heavily in this campaign to further drive sales and leads. Content marketing is no longer just for B2B companies trying to push AdSense ads; now it’s a full-service marketing strategy that includes search engine optimization, social media marketing, video marketing and web 2.0 strategies. For any business that is looking to capitalize on the digital marketing wave, content marketing should be at the top of your marketing priority.