Marketing is one of the most important aspects of business; without marketing, a business owner risks the loss of profits. Marketing refers to various acts that a business undertakes in order to advertise the sale or purchase of a particular product, service, or asset. Marketing involves the creative or strategic use of advertising media to acquire new customers, increase sales, and build brand loyalty. This art of marketing evolved from the observation that people make decisions based on the quality of the response they get from the advertisements they see and read. Hence, it is very important to create effective marketing plans in order to improve business quality and profitability.