Shopify is one of the most popular e-commerce tools today. Not only does it give your business more flexibility when it comes to online product management, but Shopify also has a number of analytics programs built right into it to help you determine where you are in the overall search engine optimization game. Shopify analytics is a free tool offered by the company that not only helps you understand how well your site is doing, but it will also tell you what keywords are working for you and which ones aren’t. This is an incredibly valuable asset to anyone who is serious about optimizing their web page rankings. Shopify can be easily integrated into your website, so you don’t need any coding skills or advanced know-how to implement it.