What are Guides? Guides are physical experiences specifically designed for certain users to help them in navigating through and interacting with an online website or online application. As the name suggests, they give guidance to end-user through any interactive experience you offer in your online application. For instance, if you’re an online auction site, you could have guides on your homepage to help customers find all the different categories of items they can purchase from you. Guides have evolved over the years and currently there are many different types to cater for the varying needs and interests of the various target audiences of an online application or website.