A backlink is one of the most powerful tools that are used on the internet. It helps you achieve a higher rank in search engines, and it helps your customers to find you more easily. To understand how backlinks work, you need to understand how search engines and websites are ranked. When people search for a particular topic or term, the most common connection methods between sites are links from other websites. A backlink, therefore, is simply a connection from another site to your website.

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