Backlinking refers to one way to get people to your website without paying for advertising or a regular fee for people to visit your website. A backlink is basically a link on your website from another website. A website can be an individual web page, a blog, or a web directory. The backlinks are created by other webmasters and submitted to the search engines so that other web admins and sites will know about it and increase your traffic. Backlinking has become very popular in the online world today.