A content marketing guide is a must-have for anyone who wishes to engage in online business as it’s the one thing that distinguishes the successful from the unsuccessful. Content marketing is an innovative marketing strategy of producing and distributing useful, relevant, and consistent content over the internet to get and gain a clearly defined targeted audience – to drive more profitable customer activity. Today, content is king. But not without its enemies. The competition is fierce, and to stand out and succeed. Content needs to be constantly developed and made available in a way that the audience can’t ignore, or they might click away.