A content marketing platform (CPM) is a tool for social media optimization. The term “content marketing” refers to the process of optimizing content for search engines, social networks, and other venues so they can be found, read and respond to real people. The more you can do to ensure your content is discoverable and read, the better chance you have of increasing your site’s exposure and traffic. Content Marketing platforms give content marketing teams the ability to leverage social media to reach audiences around the globe and drive sales. A content marketing platform allows content marketing teams.