content marketing

Content marketing is basically a new form of advertising focused on making, publishing, and selling content to a targeted audience online in hopes of increasing website visibility and web traffic. The increase in website traffic typically results in an increased number of backlinks to your website from other websites, known as link building. Search engines value content relevant to the keywords used by the search engine to rank your content high in the rankings. Many companies are jumping into content marketing to get ahead of the curve with their customers and become more visible online.

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