cost per action

Cost per action, sometimes misinterpreted by online marketing environments as cost per lead, is really an internet marketing measurement and pricing model based on a specific action, such as a purchase, which determines the total cost to the advertiser. The action is converted into a cost at the time of the original request, so it is important to define what is meant by cost per action. An advertiser may be defined as the person or entity that conducts business online, while a lead is defined as any single prospect.

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