Here are five proven CPA marketing tips that work. If you are going to start an online business, you need to start small and easy. Most small businesses fail because they do not take the time to plan, prepare and implement an effective marketing strategy that works. Small businesses usually begin with the best intentions but become too big and bulky to compete with the much larger, more established online businesses. When you have the right marketing program in place and fits your personal and business needs, your online business will be a success.