A digital marketing strategy is an evolving forward thinking approach, utilizing SMART objectives, to rapidly grow a company. Tactics associated with such a digital marketing strategy often include internet agency services such as website design, keyword research, search engine optimization, paid placements, content promotion and social media advertising. Such tactics also include video production, webinars, email marketing, lead generation, mobile messaging, display advertising, affiliate marketing, and viral marketing campaigns. Such digital marketing strategies have the potential to significantly increase a company’s customer base and profitability.