Determine your company goals first. Having an initial goal in mind to measure your digital marketing campaigns’ success may be the most beneficial and crucial digital marketing tips of all. Before you begin a new-business marketing strategy, businesses must first set a specific digital marketing goal and have a clearly defined marketing budget to go with it. However, it’s also important to take into consideration the current climate in the marketplace. In other words, while a large majority of small businesses feel as if they have no control over their online marketing campaigns, many of the large corporations are taking control. A clear understanding of the current market will help you decide how to proceed with your digital marketing plan.