Digital marketing is nothing but the part of advertising which use digital technologies like mobile phones, computers, and other electronic media and interactive platforms to advertise goods and services. A new form of advertising called digital media is emerging in which clients and customers interact with the company, and this helps in building brand loyalty, creating awareness about products, and developing customer loyalty. Digital marketing is also known as e-marketing or online marketing. Today, digital marketing has become a very important part of all advertising campaigns and has provided great opportunities for organizations to reach out to their target audience.