SEO stands for Search Engine Optimization, and it is an on-page optimization method where websites are optimized to get higher rankings in search engines like Google, Yahoo, and Bing. This helps digital marketing experts in creating awareness about their services and products, as well as acquire a stronger presence among their target market. SEO is a continuous and systematic process, which can help you increase your visibility in the online world. It uses highly effective marketing tools and methods to help you rank better in search results of different search engines like Google, Yahoo, and Bing. Apart from that, it also makes your website more accessible to its targeted audience.