If you are new in keyword optimization or if you want to enhance your current keywords then this article is for you. In this short article, I am going to show you some simple steps on how to do keyword research. Keyword research is basically the process by which search for specific terms and search for the corresponding site to promote content-based efforts. It helps to answer important questions like “who’s in the target audience?” and “what key phrases are most commonly used to bring traffic to a given website?”