In the field of internet search engine marketing, link building refers to actions aimed at improving the quantity and quality of incoming inbound links for a website with the aim of elevating the site or page on the search results page of the search engine results pages. It is a simple concept, but one that has great significance when implemented in the online marketing context because every webmaster wants his or her website to get listed on the first page of the Google search results page. Link building plays a key role in this process of elevating your website up the search results rankings.