In order to rank highly in the SERPs (Search Engine Result Pages) for your chosen keywords, you must focus on using long-tail keywords or more specifically, long-tail keywords. A long-tail keyword is a keyword/phrase that is more specific and usually longer than the more commonly used long-tail keywords. Long-tails have a lower search traffic volume but do tend to have a much higher conversion rate than the longer more popular search terms. They enable you to slowly build up traffic to your website and eventually find highly targeted, new, and enthusiastic audiences. So what exactly are these long-tail keywords and how can you benefit from this type of keyword strategy?