Marketing refers to actions a business takes to advertise or promote the sale or purchase of a particular product, service, or just about anything else that sells. There are many marketing strategies available to companies in the business of selling products or services and businesses often use marketing strategies as a way to advertise their products or services. The various marketing strategies include using traditional marketing methods such as media advertising, such as television advertising, newspaper advertisements, and even billboards, as well as newer marketing strategies such as the internet, which has become quite popular in the past few years.