Mobile marketing is an increasingly effective multi-stage internet advertising method aimed at reaching a targeted audience on their mobiles, smart phones, iPads, feature phones, or any portable devices via web sites, e-mails, text and MMS, instant messaging, social networking, or mobile apps. As the world grows increasingly demanding mobile usage, marketers are also finding newer ways to attract their target audiences using mobile marketing techniques. New methods of advertising in the mobile world include apps, which allow users to access the company’s services, content and offers for free. Other methods include promoting content through multimedia, video, and image attachments, such as videos, images and text.