As Google continues to make multiple changes and updates to their popular search engine algorithm, one fact continues to remain true: you cannot oversimplify matters and only concentrate on one aspect. Your SEO tactic has to encompass both off-page and on-page SEO. This is where many Internet marketers fall short, and it’s why many websites fail. There are many methods you can use to promote your website effectively and bring in targeted traffic, but if you want your site to rank highly for specific key phrases that you know a lot about, then you have to master the art of optimizing both off and on-page SEO.