Off-Page SEO is the process of optimizing your website and other websites for better search engine rankings. The basic premise of off-page optimization is that if a website appears in SERPs, that means that it is being indexed by search engines and will likely be picked up by potential customers. So off-page is an important part of Search Engine Optimization (SEO) since SEM is the foundation for off-page optimization. Although many people are comfortable with the term “SEM” Off-Page SEO is actually an extension of SEM. Off-page is a generic term that encompasses many different strategies, tactics, and practices that will allow you to achieve higher search engine placement for your website without sacrificing on-page or off-page SEO.