Optimizing a website is not all about creating search engine optimized pages, but also about off page SEO techniques. In order to rank well with the search engines, your web pages need to be very well written and understandable to your target audience. Off page SEO is about creating back links, building inbound links from other relevant websites, and sharing your own links with other webmasters. Here are some great tips for optimizing your website and getting high quality back links and organic traffic.