If you are unfamiliar with how to increase your rankings in search engines, you may have heard of the idea of link building. Link building can be the most effective way to get yourself a top ranked position in search engines like Google or Yahoo. A ranking is essentially a relationship between an entity and its set of associated things for instance, the first item is either “owned” by, “operated by”, or “associated with” another person. The link built from this first link would be considered one of the best quality links available to the person whose name is linked to the site.