SEO keyword research is an important practice search engine optimisation experts employ to identify and research keywords that internet users input into search systems when searching for general information, products or even specific information. Keywords are essentially related to search queries, which internet users ask in search engines. It’s now well known that the number of people using search engines to obtain information is on the rise, with some searches resulting in billions of results. Having the ability to identify these keywords is vital in making your website as visible as possible, whilst also having the capacity to generate a significant amount of traffic.