Your SEO keywords or key phrases are the words and phrases within your web pages that allow visitors to discover your website via popular search engines like Google. A well optimized site speaks the same language as its potential audience for better search engine placement, especially with keywords helping connect viewers to your pages. When you select keywords for your SEO marketing efforts, make sure they are relevant to the products and services you offer, and are integrated within your pages without excessive scrolling or clicking. If they are distracting, a potential viewer might not find you, which is the opposite effect you want to achieve.