One of the most critical elements of a successful SEO meaning is the relevancy of the keywords that you use. It is essential that your keywords have a high degree of relevance within the larger search engines. In order to ensure the relevancy of your keywords, you will want to develop a list of keywords that are highly related to your business and include those in your meta-tags as well as on the content pages that you choose to optimize. When you are done developing your list of keywords, it will be important to look at the competition in your industry to determine which keywords will help you achieve the greatest level of success.