Social marketing is not a new concept, but the methods of marketing it has changed a great deal over recent years. The original social marketing concept called “word of mouth” was criticized for generating very little buzz or for failing to deliver results where other, more traditional marketing methods had done well. These days, social marketing is considered by many marketing professionals to be one of the most effective means of marketing. Below are just a few reasons why social marketing is a sound method of marketing for small business.