Digital marketing is an element of internet marketing which uses digital technologies including mobile phones, desktop computers and other electronic media and technologies like social media, video and the internet. Digital marketing uses electronic and digital technologies in order to reach the target audience, customers and potential customers and increase brand awareness. It includes search engine optimization, pay-per-click management, banner ads, content marketing, e-mail marketing, video marketing, social media marketing and viral marketing. Digital marketing can help you increase your company’s market share and profitability.