What is Search Engine Marketing? Search engine marketing is an extremely effective way of promoting your website because it is the most cost-effective means of getting your site noticed and brought to people’s attention. Search engine marketing is also an easy way to improve your visibility online, because you do not need to spend a lot of time and money on promotional activities such as pay per click (PPC) campaigns, article marketing, blogging, press releases, and other forms of promotional internet marketing. All you need to do is to have your website optimized properly, and your business will get noticed through better search results.