What exactly is Social Media Marketing? Social media marketing is basically the usage of various social media networks and sites to advertise a product or service. While the terms digital and e-marketing are quite dominant in academic circles, social networking is quickly becoming popular for researchers and practitioners alike. As an information marketing tool, it gives you an opportunity to interact with your target audience and gauge their interests. In addition, this particular venue of business innovation also offers many business opportunities – think ‘bloggers are hiring’ and ‘we are all social’.