“What is video marketing?” is one of the most frequently asked questions in the advertising world. Social video promotion is a key part of an integrated internet marketing communications strategy designed to boost viewer engagement via social activity on a particular video sharing website. A video can be used for any number of reasons, ranging from informational content to product demonstrations and direct sales. If you are just starting out with your video marketing efforts, here are a few basic guidelines you should follow. The basic guidelines you should follow when creating or producing a social video promotion are: