YouTube marketing tips also include recognizing the importance of social media marketing. YouTube is a highly visible platform, and with millions of viewers tuning in daily, even small tweaks through social networking can have a big impact on the success of your marketing efforts. Social media outlets such as Facebook, Twitter, and LinkedIn should be included in your internet marketing plan so that you can increase your reach to your target audience. YouTube is also an excellent venue for creating a viral campaign, which brings in new consumers through word-of-mouth recommendations.