YouTube SEO, as the full name implies, is optimizing your online videos for higher rankings in the YouTube search index. When you enter a keyword or phrase in the YouTube Search box, you’ll find the following results: sponsored links at the top, related videos at the bottom and the overall ranking, which is, of course, determined by your position in YouTube’s search results. For many webmasters, the decision to use YouTube SEO in their marketing campaign is a wise one. YouTube SEO not only lets you reach a lot of potential customers but it also works well in optimizing the quality and quantity of traffic that your website receives. All it takes is to be creative in applying some of the many ideas and techniques which are now available on the market.