Email marketing is a great way to reach out to your customer base, but it can be challenging. This guide will go over email marketing and how you can use it for your business. We’ll also show you some of the different ways to ensure that your emails are effective.
The first thing you need to do is develop a good email marketing strategy. What are your goals? How will this help your business? You must have specific goals to know how much effort you should put into your plan’s different aspects.
Email marketing Guide Email Marketing works by sending promotional or transactional emails (i.e., receipts or shipping confirmations) personalized based on the user’s preferences and behavior to a customer base through a computer program. Email marketing is not as effective as it used to be because of all the spam, but if you do it right then, there’s no doubt that your customers will appreciate what you have done for them.
This guide will go over email marketing and how you can use it for your business. We’ll also show you some of the different ways to ensure that your emails are effective.
Let’s get started!
What is email marketing?
Email marketing is an effective way to promote your business and services.
It lets you keep in touch with customers, prospects, and partners at every sales cycle stage and deliver personalized content for their interests.
We will be looking into how it has evolved and what businesses can achieve when they utilize it.
How has email marketing evolved?
Email marketing started in the 80s when customers had to type their addresses onto a paper list, which companies faxed or mailed out. Over time, this process has changed drastically, with emails being delivered straight to your inbox without you having to do anything. In addition, email marketers can now provide a tailored message to their customers using automation and segmentation.
Email marketing has evolved, but why is it still relevant?
Email marketing can be compelling for companies to track which campaigns are working best due to open rates and click-throughs. As a result, many businesses use email as their primary form of communication with current and potential clients.
Email marketing is a great way to keep in touch with customers, but what can you expect from it?
Email marketers are people who send messages to other people. They can tell them about products or services they offer or things happening in the company. Businesses use email marketing to build loyalty with their customer base, increase sales and provide practical ways for customers to give feedback.
How Email Marketing Works?
An email marketing campaign is designed to be an ongoing process that requires data, content, and time. Therefore, email campaigns are not all alike; what works for one business might not work well for another. In addition, there are aspects of email marketing where success can hinge on luck or timing, but you can use strategies to give your emails a better chance of achieving your goals.
Email marketing is a great way to engage with customers, but it can also be challenging to know how best to do without annoying them or discouraging the open rates vital for email success. Therefore, you should avoid many things when creating an effective campaign and just as many strategies that will increase your campaign’s chances of success.
It’s simple to start and manage an email marketing campaign, making it ideal for small companies. You may integrate a newsletter sign-up option on your website, for example. You may send newsletters to a growing audience once people sign up. Then, you can direct consumers to the newsletter from your social media accounts.
A basic yet practical approach to communicating news about your company, upcoming events, and special deals is via a regular email. Email automation software also allows you to set up automated promotional emails for customers who haven’t purchased in a while.
Email Marketing Best Strategies
Email marketing is one of the most effective and proven ways to increase your business’s bottom line. Despite changing technology, email has remained a tried-and-true method for reaching out to clients and prospects alike throughout 2017 and 2018. Email Marketing strategies will take time and effort, but if done correctly, you can expect great rewards.
Building a List of Prospects
One of the best ways to build your list is by creating an opt-in form within your website. You can then promote it throughout all your marketing channels (social media, email newsletters, etc.), which will help you generate more leads and sales for your business.
Another option would be sending out a ‘squeeze’ email, a pre-written email that you send out to current and future subscribers. It allows your customers to sign up for updates via their inbox (just like they would with an email newsletter) and gives them the option of receiving more information from you in the future.
You may think that you will convert more prospects into customers by sending an unsolicited email. Whether through your website, shop, or event, make it clear when consumers opt-in to receive your emails.
Give Away Freebies
One popular way businesses use email marketing is by offering something of value for free. It can be an extremely effective technique, but you need to ensure that whatever you’re giving away has enough value worth the cost. A typical example would be a lead magnet like an ebook or whitepaper where the customer provides their contact information in exchange for the free item.
The best time to send email marketing campaigns is during or right after business hours to avoid losing potential customers at work. Unfortunately, Saturday and Sunday tend to be bad days because people aren’t checking their emails as often, so it’s not ideal for promotional purposes.
Pick the Right Time for Email Sending
One of the most common mistakes people make with email marketing is sending too many emails. Like social media and other communication platforms, email has an optimal time to reach out to your audience. If you try sending your emails during off-hours or on days when there are fewer active users online, you will have many people who never even open your email.
Take the time to research when your audience is most active online and schedule all of your emails to be sent during those times to have a better chance of being heard.
Do Things That Will Entertain Your Audience
People are more likely to click on an entertaining email than to click on something that feels like spam. That’s why you need to take the time and effort to make each of your emails fun and engaging so that people will want to see what else you have going on.
You can include things in your email that are funny or have contests that only people with the email will be able to enter. You might also put recipes in the emails for food from your restaurant.
Be careful not to start spamming people with dozens of different emails every day, showing them all kinds of things they don’t want because you will quickly lose their attention and have less success overall.
Have a Clear Call to Action in Each Email
One of the main things you want to include in each email is a clear call to action. It should be something simple like asking people if they would like more information about what’s going on with your restaurant or including a link where they can easily subscribe for future emails.
Whatever you do, make sure that your call to action is evident so that people can quickly take the next step with whatever you suggest. If they don’t know what they should be doing, then many of them won’t even bother taking any kind of action and will just ignore your email altogether.
Keep Your Subject Lines Short and Simple
When writing the subject line for your email, keep it short and straightforward. The point of these lines is to draw in readers so they will want to open up the message itself after seeing what you have written. If there are too many words or complicated phrases, people might not bother reading through all of them before hitting delete! So keep it short and sweet to get your point across.
Segment Your Subscribers
One of the great things about email marketing is sending highly targeted messages to your users. For example, if someone subscribes on a particular page and later visits another page, you may want to send them an offer for something related to what they were looking at previously. However, instead of sending this message out to everyone who has subscribed, you can simply create a segment that only includes the users who have visited this particular page.
Another way to use segments is to target different groups of people for special offers or discounts. For example, if your business has multiple locations in one city (or even across several towns), you may want to send an offer based on site. You can create segments for each city and set up the email to go out when someone visits a page on your website related to their particular location.
Mix Up Your Messages
Email marketing is a great way to reach out to your customer base, but it can be challenging. This guide will go over email marketing and how you can use it for your business. We’ll also show you some of the different ways to ensure that your emails are effective.
The first thing to think about when it comes to email marketing is what you will be sending. You need a strong message that shows the value of your product or service, but you also want to make sure that people read it.
Mix up different messages to get more attention from users and keep them engaged with your brand. That could mean promoting a new product, offering a discount, or making them aware of an upcoming sale. The more you can show people how your company is relevant to their lives and interests, the better chance they will take action when it comes time for purchase.
Respect Your Subscribers
The first thing to do is respect your subscribers. Email marketing is all about sending emails out, but if you don’t have anyone who wants to receive them, it will not be effective. Ensure that the people on your list are interested in hearing from you before sending anything their way. Being too spammy will only turn people off.
Follow a Schedule
A regular schedule is one of the most important things to do when getting started with email marketing. Whether daily, weekly, or monthly, every business should be sending emails at least once a month. It lets your customers know that they can count on receiving information from your company and builds trust over time.
Send Mobile-Friendly Emails
It’s essential to send mobile-friendly emails. With more and more people using their phones, you don’t want your customers frustrated by links they can’t click on or images loading slowly. Make sure that the email is formatted for smaller screens, so it looks good and works well when read from a phone. You should also ensure that it doesn’t take a long time to load and that text can enlarge for easy viewing.
The Benefits of Email Marketing
Email marketing has several benefits that make it an appealing channel. Some of the significant advantages include:
It’s cheap and easy to get started.
Most email systems are free or very inexpensive to use. As long as you have a list of email addresses, you can start emailing them right away!
Email marketing doesn’t require a lot of effort to get going. With email systems being so inexpensive, you don’t have to worry about spending a ton of money before seeing results.
Even though it’s easy to get started, you still have control over how your email campaigns manage. Email marketing allows you to create highly targeted messages without spending time and money on pricey ad campaigns or segmenting lists manually.
You can send emails from a lot of places. It is good because it means you can go to many places and send emails. So if you want to send an email campaign from your account, go for it! It’s not necessary to have a business-specific domain name.
You own your contact list.
One benefit that separates an effective email marketing campaign from one that fails is whether or not the recipients opted into receiving emails from you. Of course, email systems keep track of this for you and make sure that you never spam. However, you can also use it to your advantage.
If someone receives an email from you and doesn’t want to receive them anymore, unsubscribe! Of course, you should always respect the wishes of those who choose not to receive emails from you. However, if they one day change their mind, sending a welcome email will ensure that they are reminded of who you are and what they can expect to receive from you.
Businesses should always take the time to get people on their contact list that want to be there, even if it’s just through a sign-up form for an email newsletter or other information. Then, when people wish to your emails – whether it is customer service advice or information about a product – you are getting the word out to people who already know and trust what your business is all about.
Boost sales and customer loyalty
Email marketing is a great way to reach out to your customers and keep them informed about what’s going on with your business. Many people use their inbox as the first stop when looking for new information, so it makes sense that you would want to put some effort into making sure those emails are effective and engaging.
Keeping track of your customer information can be challenging, but you will save yourself some time and frustration with the right tools. First, we’ll discuss ways to make sure your emails reach your customers as intended, and we’ll talk about what to do if something goes wrong.
- Find out where people are going when they click on your emails.
- Find out what people are doing when they open your email.
- Count the number of times someone downloads or clicks on an image or link.
Email generates about $37 billion in retail sales each year, according to Marketing Week.
Stronger relationships with customers
Email marketing is a great way to create stronger relationships with your customers. Email newsletters and other promotional emails can be an effective tool for staying in touch with your audience. However, you should not send too many messages or send messages they do not want.
If you keep their needs and interests at the forefront of what you do, you’ll be able to build more effective relationships with your customers that will keep them coming back for years.
Optimize your time and budget with email marketing
Email marketing can be a great way to reach out and talk directly with your customers. It’s also an effective tool for staying in touch, promoting upcoming sales and events, and giving your customers exclusive access to content or products before anyone else.
It’s a good idea to email customers and tell them about new products and sales. It is also an excellent way to stay in touch with your customers. In addition, emailing is a time-saving way because it does not take much money or resources.
Email offers a cheaper way to find a house. Other options are more expensive these days. But keep email in mind because it will always be around!
Generating traffic to your site
Drive traffic to your site is one of the essential parts of your marketing strategy. After all, no matter how good a product you have, if people aren’t buying it, then there’s not much point in creating content for them to find.
An email is still a powerful tool that can help with this process and increase conversion rates by driving traffic back to your site. Once people are there, you can use it to give them a reason to buy and convert:
However, the process is not as simple as just writing some emails. There’s a lot more that goes into this than most companies realize. In fact, after reading this guide, you’ll have an idea of what email marketing entails and how easy (or difficult) it is to do.
With email marketing campaigns, you’ll send traffic and improve your SEO. Plus, it’s a great way to keep people engaged with the brand while reading through content on our site or getting notified about new blog posts!
The key is linking customers back from clicked links for them to read more and leave their email address so we can continue sending valuable information as this one did (and maybe even give some advice).
Reaching the right people at the right time.
Email marketing is one of the best ways to do this. It gives you direct access to your customer base and targets specific people with relevant offers, promotions, and news (specifically current customers).
It’s also a great way to build brand awareness and loyalty with existing customers while simultaneously building relationships with potential customers.
How to start email marketing: what do I need?
To start an email marketing campaign, you will need a list of email addresses.
You can get your customers’ emails directly or by purchasing an email list.
It’s also possible to generate leads on social media and then add them to your mailing lists.
However, you decide to gather the emails you’ll use in your email marketing campaign. Therefore, following all industry best practices and spam laws is essential.
You Need Email marketing software.
To start, you need email marketing software. That will allow you to send out emails and track information about your customers, like their behavior online. For example, if they open up a message or click on a link, this is data that you can put back in the database so you know what people are reading.
The most common types of email marketing software are either self-hosted open-source, or third-party hosted. Your choice is up to your preference, but some benefits and drawbacks go with each class. For example, hosting the server yourself will be cheaper than paying a monthly fee at a third party. Still, you are responsible for keeping the server up to date and ensuring adequate security.
Other options are available if your organization doesn’t want to invest in its own hosted email marketing software. For example, many third parties offer free trials or a limited number of emails before charging monthly fees. This option is perfect if you start seeing how well your email marketing works before committing fully.
Check these top email marketing services:
You can also use services like Amazon SES or Gmail to send an email. Many people choose these options because they are free for most users, but you sacrifice the ability to personalize your emails and track individual user behavior.
You Need An email list.
You’ll need to build an email list of customers that you can send your emails. It usually does through a form on your website where people sign up and enter their email addresses, but it could be as simple as asking them for their email when purchasing something from you.
There are many ways you can collect email addresses. First, you can use a form on your website. Second, you can manage them at events or expos and add them to the list in an email marketing program like OptinMonster.
Once you have your list, you can start sending out emails.
How to Run a Successful Email Marketing Campaign?
An email marketing campaign is a strategy that you will use to get your message out. Email marketing campaigns typically target current customers, past buyers, and potential leads who haven’t yet become paying clients.
To run a successful email marketing campaign, you need to work into it first. You have to plan before you send the first email.
An effective email marketing campaign contains the following elements:
Know Your Goals
To start, think about why you want to use email marketing. There are different reasons that people do it. For example, if you’re going to make more sales, it is best to use email marketing for business development (building relationships). On the other hand, if your goal is acquisition or revenue growth, you should use emails to make sales with existing customers.
You should always consider if the people who receive your emails will be a good fit for them and use that information to improve future campaigns.
Finally, you need to think about email marketing plays in your overall digital strategy. It can’t be an isolated tactic, or it will fail; instead, you should integrate it with SEO, social media marketing, and other strategies that are helping you grow.
An excellent way to make sure your emails reach customers is by including an unsubscribe link in every email.
Keeping your email marketing strategy on track is hard work, but it is good to advertise your business. When you put in the time and effort now, you can become one of the best places to go online for those topics or products. To do this, start by making a plan and following it.
You need to choose an email marketing service provider.
Choosing the right Email Marketing Service Provider can be a daunting task, but it will benefit significantly.
Deliverability measures how likely your emails are delivered to a recipient’s inbox. Spam filtering is how likely spam filters will catch it and report it rather than be classified as “ham” (a legitimate email).
User Experience looks at the interface of your chosen provider – for example, whether they are easy to use, if you can see recent activity on the account etc. Reporting & Analytics focuses on what kind of reports you can generate and how in-depth they are.
Do not send bulk emails using Gmail, Outlook, Hotmail, or another email service.
Constant Contact, ConverKit, and GetResponse are just a few examples of email marketing services that allow you to send large volumes of emails. You can also use these programs to create and manage your email list, campaign management, and customizable email templates.
Build a Targeted Email List
Building a targeted email list is critical for any successful marketing campaign. An excellent way to do this is by converting website visitors into subscribers after seeing what you have in store and finding it interesting or valuable, which ensures their trustworthiness!
Email is one of the most potent ways to reach your audience. It allows you to communicate directly with your target market and convey relevant, timely, and consistent messages.
One way to grow an email list for marketing purposes is by having pop-ups or other opt-in forms on your website. You can use tools like OptinMonster and Sumo to add mobile-friendly opt-in forms and will appear when someone visits your site.
Another great way to get people on your email list is to offer them something in return for their contact information. You can, for example, create a lead magnet—a piece of content or file (like an ebook) that’s given away for free—in exchange for their email.
Understand Email Types
There are many different types of emails that you can send. These days, people group them into three main categories:
- Promotional content (like sending out a newsletter)
- Customer-related messages like sales updates or product launch notifications
Sending out a newsletter is the most common promotional email type. This kind of communication aims to create awareness and drive traffic back to your website to increase sales. However, not every business has the time or resources for this sort of thing – if that’s true for yours, then check out announcement emails instead!
An announcement email is more straightforward than a newsletter. It’s used to create awareness about an upcoming sale or promotion, announce new products and services, launch your business in another city/country, etc. They mean for customers already familiar with you, so they don’t require much effort on the sender’s part (like pretty graphics, storytelling, etc.).
A customer-related email is usually triggered when something important happens with the recipient’s account (like a password change request), when they sign up for your website or when they make their first purchase. This type of communication helps you build rapport and loyalty with customers so that they’re more likely to buy from you in the future.
Promotional emails, which discuss deals and sales and are self-promotional, are well known.
Know Your Audience
If you are doing email marketing, you need to know your audience. You also need to know how to reach.
You’ve probably figured out who your target audience is if you’ve been doing email marketing. If you’re just getting started, you’ll have to make educated inferences so that your material may target. Don’t be concerned; as soon as you send out your first campaign, you’ll begin gathering subscriber data next time.
Meanwhile, gather statistics from Google Analytics and your social media profiles.
Both have plenty of information on demographics, geography, hobbies, and several other metrics that can provide you with an image of who your customers are and what attracts them to your business. So that’s an excellent place to start when it comes to developing successful email marketing campaigns.
Create your email
Know that you need some of the work done, and then you can do some more. You can create an email and put your own words in it. And make sure you follow this list:
- Strong subject line – Make sure it is easy to read.
- Concise message – Keep sentences short and straightforward. And there are no big blocks of text.
- Ask for what you want – Be polite but clear about your request (who, what, where)
- Thank the person in advance (if appropriate) – People love appreciation! So make them feel good about helping you out.
- Close with your contact info – Make sure the person knows how to get back in touch with you.
- Post email draft before sending – Always send a draft of the message first, and then modify it. It’s also vital that you wait about 24 hours after writing an email to look at it again just in case there are things that you want to change.
- An attention-grabbing headline – You want people to read your email, so you should have an exciting title that makes them curious about the topic.
- Benefits-driven content – Make your email about the reader. Talk in terms of their interests and what they will get out of reading it.
- Short, simple sentences – Use small sentences that only have a few words. If you do this, the reader will better understand what is going on, and their attention won’t divert.
- Bullet points are okay – Use bullet points when you have a lot of information to convey. This way, people can quickly read the necessary parts and not get distracted by other details.
- Good text/image ratio – There should be images for people to look at if they want, but more text is better. People don’t like reading walls of readers on the internet and will usually skip over it entirely.
- Teasers – Give people a reason to keep reading by giving them an exciting fact or thought that they could think about while they finish reading the rest of your email.
- A call to action – Make sure you have a clear ending when your blog post finishes. Tell people what you want them to do and where they can go next if they’re interested.
- Thank the person – People like compliments, so thank them for their time and consideration.
- Your logo – If you have a company logo, put it in your email so people can see who is sending the message.
- Personalization – Make sure you know the name of who you are emailing and use it when possible.
- Unsubscribe link – Make sure you put an unsubscribe link right above the “from” and “[contact]” information.
- Make it easy to reply – You should make it easy for people to email you back. For example, put your email address in your email signature and make the “from” on the email clear, so people know who wrote it.
- Post-draft to avoid mistakes – Always send a draft of the message first and then modify it.
Plan Emails and Follow-ups
Once you have an email that will work for the content, plan emails and follow-ups. If it’s not designing, it’s easy to forget.
The following email will have a subject line with your user’s specific question or comment, and then you can write your response underneath.
The following email should schedule to go out either later that day or the next day. But, again, you do not want your users to feel forgotten or that they cannot ask questions.
The following email should send out to the people on your list who have not yet read the email you sent them. You can include a link to your new blog post in this follow-up and ask them if they have any questions or comments.
Include a link to your blog post in all follow-ups from this point forward, and encourage your users to leave comments. Encourage them by saying how you read all of the feedback and appreciate their thoughts, even critical.
Follow-ups should happen once a month for one full year from when you first post on your blog site. It will keep it fresh in people’s minds who may have missed it the first time around.
The next email should schedule for the following month, and you can include a new link to another blog post on your site related to their question or comment. You don’t want to leave empty-handed!
The last email in this series will go out one year after the first email sent with all of these steps. So, you want to remind them that you are still there, and hopefully, they will be too!
Craft Your Subject Line
When you click on an email in your inbox, there is usually a subject line. The sender has invested time and creativity to write something that will entice the reader to open it. Why? They know what you are about to read may be significant enough for them to take action! So when crafting a subject line for your emails, don’t just write anything. Think about an email you received that made you really take notice and then incorporate what you write into yours:
- Did it promise a solution?
- Did it provide a sense of urgency?
- Was the tone professional or casual?
It’s best to keep it short and sweet, but you want to make sure it’s descriptive enough that your audience is intrigued.
You can improve your subject lines in a variety of ways, including:
- Telling people what they’ll get if they open your emails isn’t necessary unless it’s your brand’s personality.
- Keep it short and straightforward, but make sure you’re clear about why someone should open your email.
- Try to use the same tone you used in the body of your email (i.e., casual or professional). You can also try dropping a hint that might pique curiosity by mentioning something from the emails’ main points without giving too much away.
- Don’t make people think too hard about what you’re trying to say. Be direct and concise with your language, especially if it’s a jam-packed inbox!
- Remember that subject lines will be different for every email depending on the industry or company sending them out and their audience.
- We know how important it is to get people’s attention in the inbox, especially when you’re trying to give them information that they may need.
- That last sentence was an example of a good subject line used with this blog post! It certainly got my attention, and I’m sure yours too.
Write the Email Copy
Next, it’s time to write out your email copy. The goal of this step is simple: Write an email draft using your completed blog post as a guide. You can use one sentence or several sentences from each section to create paragraphs. Be sure not to forget about the marketing, branding, and tone as you write.
Email marketing aims to get people to take action inside your business. Try focusing on the benefits and letting the features speak for themselves rather than pitching your offer early. You want consumers to feel at ease before pestering them with sales pitches.
Email copywriting is a difficult skill to master. Of course, you have to be able to write the words, but you also need some knowledge about how consumers read and what they expect from an email before reading it. In addition, it’s not enough to get them into your sales funnel—you want people who are willing to buy! So always think about the desired action when writing email copy, and make sure that what you write aligns with your conversion goals.
Email marketing needs a great subject line to be effective. Think of it as a headline for your newsletter or blog post—it should grab attention right away and inspire readers to open the message rather than scrolling past it. Make sure that the subject line fits your audience and is in line with what you’ve written about, but also keep it short—nobody wants to read an entire essay inside their inbox!
Here are some additional points to consider while developing your email content:
- A personal story can be helpful when you’re trying to connect with your audience on a deeper level. Make sure that what you write reflects who you are, and remember not just to use the generic copy to reach the broadest possible audience.
- Mentioning statistics is another good way of connecting with readers because numbers paint an emotional picture for people. Use numbers that are relevant to your niche and write about how they relate to the customer.
- You don’t need a fancy email template to communicate with customers—people just want helpful information, so stick with a clear copy that is easy to read. Make sure you proofread for typos or grammatical errors before sending out your message, too.
- The goal of this step is simple: Write an email draft using your completed blog post as a guide. You can use one sentence or several sentences from each section to create paragraphs. Be sure not to forget about the marketing, branding, and tone as you write.
Of course, you don’t have to include all of them in every message. Your emails should ideally be brief, with just a few significant ideas per one. If you do decide to go longer, make your email scannable.
The call to action (CTA) is the final component of your email marketing copy. When someone reads your email, what do you want them to do? Is it click on a link? Fill out an online form? Make sure that your CTA is clear and straightforward. Test different options over time if you’re not sure what to say.
Concentrate on Email Design
Email design is complex. It would help if you decided what will show in the email, what order to go to, and how much space each need. You also need to determine if it all fits on the screen when someone uses a computer or phone.
The best way to do this is by wireframing your email before designing anything – just sketch shapes and text to represent each email element, trying different arrangements and layouts.
Sketching your ideas will help you see if it is possible to design a good website. You can draw what you want on paper and then try it on a computer. Then you will know if the idea is good or not before working on the HTML or CSS of the final version.
The majority of excellent emails have more text than photos. There’s no doubting that images improve the look of your email, but keep in mind that many people block them. That implies that even if recipients can’t view the pictures, your message must still function.
Test and Track
Finally, you’ve got your content written up, but how do you know if it’s working?
Instead of guessing what people are looking for on Google or which headlines will get the most clicks, track everything. Use an analytics package like KISSmetrics to measure where users came from and whether they clicked through to other pages on your site. If you’re doing your job right, it won’t be long before you have a wealth of data to pore over.
Creating a successful email marketing campaign is all about testing. Test different designs and layouts, copywriting strategies for your calls to action sections, and periods when you want this message delivered.
One of the most important things to do when it comes time for your next email marketing campaign is monitor how customers are responding. You can use tools like Google Analytics or MailChimp’s analytics page, which provide valuable insight into what their users want and need from this medium, so you’ll know precisely where improvement needs to happen!
Before you can get your emails delivered, it helps to have a sender reputation of resolute. To monitor this aspect of email marketing more closely and see if any red flags might stop subscribers from reaching inboxes, use Sender Score – which is available on most modern platforms like Gmail by default!
Send your campaign
Once you’ve created your email campaign, it’s time to send. Send your campaign to yourself first, then open it on different devices and web browsers – especially if you’re using image-heavy elements. For example, check out this article about how images appear differently across email clients. Then, if everything looks good, go ahead and send it off!
When you get more experienced with your email marketing, you should test various aspects of your campaign to see which ones perform the best. Here are some examples of testing methods:
- For example, which day of the week is the best day to send?
- When is the best time to send it?
- What subject line works best for my campaign?
- Which offers should I include in the email?
- What kind of email creatives are there? (Text-only emails vs. image-and-text emails, for example).
- The price offer (for example, % vs. $)
- Subject lines
- Types of personalization
Check How successful is your campaign?
You can view how well your email is doing after sending it. In addition, you may have various metrics for success depending on the campaign’s goals. Some possible measures of success include:
- The number of orders.
- The number of clicks or opens.
- Click-through rate (CTR) is the percentage of opened emails divided by the total number sent. It can be important for companies with specific audiences to ensure their product/service reaches its target audience and resonates with them when they read it, not just when they click on the link.
- The number of people who sign up for an event.
We hope that this guide has helped you better understand email marketing. That is an effective way to reach out to your customer base and, if executed correctly, can be very beneficial for any business model.
If you are interested in learning more about how we might help with your digital marketing strategy or would like some assistance on where to start implementing these strategies into your online presence, please get in touch with us!