OptinMonster Review(2023): A Best Lead Generation Tool for Marketers

OptinMonster is a cloud-based lead generation and marketing automation solution that allows customers to create an A / B test scope for custom registration forms.

OptinMonster entered the premium market for email sign-up form plugins in 2013 and stood out from the competition by providing a user-friendly interface. 

A selection of neat and eye-catching styles for the login forms and a brand new feature that wasn’t generally available at the time: Exit Intent.

If exit intent is possible, popup forms are triggered when a visitor leaves the site. Again, something that quickly helped garner plugin praise from users and reviewers alike (especially those who refuse to bombard visitors with popups on every page).

In this OptinMonster review, we discussed important details about OptinMonster, such as OptinMonster Overview; Features, Integrations & Pricing Details; their customer support, reviews of some OptinMonsters features, and our final OptinMonster Review Summary.

Read more to get deep insights on how you can use Optinmonster effectively!

What is OptinMonster?

OptinMonster allows individuals to create several types of forms: slides, drift bars, inline forms, scroll boxes, lightbox popups, slides, and much more.

OptinMonster Review
Home Page

The drag and drop form builder allows individuals to personalize form branding, consisting of messages, images, and shading, without coding. In addition, integrated targeting at the page level enables unique campaigns or offers to be displayed based on the visitor area and visitor behavior.

That allows individuals to sector their email list based on subscriber interest and website communication.

Different form variants can be A / B checked to determine the version with the highest conversion rate. In addition, users can change the heading, content, style, format, and opt-in trigger of the form.

OptinMonster instantly replicates the current registration form, which is checked for individuals to make changes. Then, randomly provides each visitor variation and tracks each alternative’s impact, conversions, and touchdown pages.

OptinMonster includes exit-intent technology that automatically tracks visitor behavior, determines when they surf far from the website and creates targeted campaigns as soon as they leave the website.

The system reduces leaving the car and increases conversions. Campaigns can include invitations to speak to support agents, special offers or price reductions, subscriptions to incentive email lists, and more.

OptinMonster Pricing and Plans

OptinMonster starts at $9 per month for a single website license with all the essential tools. The Plus plan costs $19 per month, including the basic plan and enhanced features like Exit-Intent Technology, MonsterLinks, Inactivity Sensor, etc.

OptinMonster Pricing Review
Pricing and Plan

The most popular Pro plan costs $29 per month and gives you access to all of the features on offer for three websites.

While OptinMonster has a particular WordPress plugin, the OptinMonster service is itself a SaaS service. Unfortunately, that means that you will have to pay recurring costs for as long as you plan to use the tool.

That is the main disadvantage of OptinMonster. While the tool itself is handy, it can be a little expensive if you’re starting out or on a tight budget.

Plans for using OptinMonster on a website with up to 3,500 pages per month starting at $108 per year (only page views where you are viewing OptinMonster content).

However, this economic rate does not have all of the characteristics.

As an example, you need a high-level plan to achieve component compliance:
  • A / B Testing – You need the Plus plan for $228/year.
  • Exit Intent- You need the Pro plan for $348/year.
  • Remove the OptinMonster branding – you need the Pro plan for $348/year.

If you’re using WordPress and have a limited spending plan, Convert Pro, a dedicated WordPress plugin with many (but not all) of the features you get with OptinMonster, might be better suited.

It costs just $69 to use on unlimited websites, which adds significantly to the cost. So it’s not a 1:1 OptinMonster alternative, but it’s good value for money if you are on a budget.

Overview of OptinMonster Features

OptinMonster provides a variety of OptinMonster Review features for user interactions.

First, OptinMonster is compatible with all major email marketing platforms such as MailChimp, AWeber, Infusionsoft, GetResponse, and Constant Contact.

OptinMonster automatically adds OptinMonsters tracking code to any embedded forms so you can track the conversions from those forms in the OptInmonsters account.

Visual Editor

OptinMonster includes a fundamental point-and-click form editor. In addition, you can select different aspects of the form to edit the supported launches.

You can change the text, font style, foreground, gradient, and heavier shading by clicking the submit button for your form. It’s all pretty straightforward as to what you can crop.

There is no way to rearrange, add, or possibly delete items. So if you select a topic with bullets in it, but you don’t want them, there’s no chance of removing them.

Compared to the drag & drop, the quality of the brand new LeadPages editor, the OptinMonster editor, for example, is somewhat limited in comparison.

However, marketers don’t care about design and want to use something they can instantly customize to suit their messages.

If this describes you earlier, you will like OptinMonster for its simplicity and speed in getting started quickly.

If you understand CSS, each topic also has its CSS editor. 

That allows you to customize features of your theme that you can’t get through the standard editor.

Targeting Options

OptinMonster has an effective targeting system that allows you to choose which pages will undoubtedly show your opt-in and which of your visitors will see it.

OptinMonster uses the principle of policy sets, which are a collection of grouped conditions.

There is some versatility as to when to display your opt-in.

You can configure your opt-in to show:

  • After ‘X’ number of seconds
  • On Exit Intent: When a visitor leaves
  • After scrolling under the ‘X’ amount on a page
  • When clicking on a MonsterLink: Essentially a 2-step opt-in
  • During a specific date/time


Knowing how your registration forms work is a crucial element of any lead generation software. OptinMonster offers essential reporting capabilities to display your visitors, conversions, and conversion prices over defined periods.

OptinMonster made a vital design decision with its coverage that I’m not entirely sure I’m okay. To get one of your statistics, you MUST integrate it with Google Analytics.

I realize that GA is free and by far one of the most superior analytics services out there. Unfortunately, not everyone uses or is like to use Google Analytics.

Split Testing

Split testing is the most effective way to make sure you’re adding to your list asap. By reviewing various components in your registration forms, such as: For example, your headlines, bullets, or photos, can improve your conversion rates.

Creating split exams in OptinMonster is relatively easy. In the dashboard, you will see a list of all your campaigns. 

Most likely, for the drive you want to split the test for and under “More Options,” you will surely see the option to create an A / B split test.

From there, you can view your split test and take notes. That is a convenient way of observing what you are doing in the split test. Then you will safely get to the editor, where you can make the changes you want.

Once this is complete, your split test will show up on the dashboard and your first campaign, and you can see how well they are doing together.

Custom Content Canvas Form

While OptinMonster includes a remarkable range of themes for styling and basing your form layouts, the brand new form of the canvas add-on form lets you start with a blank board.

Canvas Features
Canvas Form Features

Choosing this option will allow you to set the size and height of the lightbox and then enter your custom content by offering the required HTML and CSS.

That indicates that you are no longer limited to creating and viewing registration forms with OptinMonster. Instead, you can currently paste all kinds of content right into the popup window.

For example, if your social media site changes, links to other content on your site, items from your shop, or anything else that you think will be of interest to readers.

OptinMonster Hosted

In previous versions of OptinMonster, all form creation and management jobs carry out through your WordPress dashboard. Now the service is fully hosted. 

You create and manage all forms and popups through your account on the official OptinMonster website.

When I heard this, I was a little unconvinced. 

One of the fantastic things about using WordPress is that all of the work – including developing your website, configuring its features, and publishing content – occurs in one central place. Your WP dashboard and the admin location. Adding an outside service to the mix didn’t seem like such a great option.

Popup Design

Once you’ve chosen the form type and subject, the brand new and improved OptinMonster live editor, is there. 

From here, you can personalize virtually every facet of the actual design template you selected (and even switch to a different design if you’re miserable with your original selection).

Using the live editor to customize the design of your email sign-up form or custom popups is incredibly easy. Instead of being pushed straight into the WordPress dashboard, the user interface is much more extensive than in the past.

The popup options and design controls appear in the left pane, giving you quick access to all of the little people it takes to create a truly custom popup for your website.

Since OptinMonster has a live editor, you can click a form element to start customizing, and you can also get a message right on the form design.

You can easily customize the colors, button messages, font styles, and more to create a personalized form, or use one of the many pre-made designs and insert your message. It depends on you!

OptinMonster Integration

OptinMonster works with various email newsletter service companies, including AWeber, ConvertKit, MailChimp, and Infusionsoft. Every upgrade of the service seems to include more.

Adding your brand new form to the email list service of your choice is as simple as choosing the option from a drop-down list and then accrediting your account.

While each service works differently, a convenient link to the appropriate item in the Internet documentation is provided on the screen to help you find out. 

Now that your form has been set up and kept, it’s time to post it on your website.

OptinMonster Lead Generation WordPress Plugin

Email is the most cost-effective method to reach your users and customers. However, you need to get your prospect’s email addresses first before you can email them.

Seems obvious? Sending unsolicited emails to people is known as spam, of course, and using spammer tactics will undoubtedly be destructive to your business and website. However, it would help if you meticulously go about it.

That is why you will see websites requesting your email address and asking for your consent before contacting you. 

Even great websites such as Facebook, Twitter, and Instagram participate in cautious email marketing and want your email address.

It is the BEST and one of the most powerful online marketing tools out there. The problem is, adding a simple login form to your website doesn’t work very well on its own. Customers often ignore these “standard” registration forms.

Without a lead generation plugin, 70-90% of your website visitors today will certainly never return. A properly integrated and cleverly used lead capture plugin can help convert visitors into subscribers and pay customers.

OptinMonster eCommerce Features

If you run an e-commerce store, you will appreciate some of the specialty e-commerce features that OptinMonster has to offer. In addition, OptinMonster offers integrations for popular eCommerce tools like Shopify, WooCommerce, and BigCommerce.

You have the option to target deals based on the following issues:

  • The specific product that a customer is checking out
  • The total variety of items in the shopping cart or the full value of the items in the shopping cart
  • When a customer has added a specific product to their shopping cart

That opens up a lot of excellent marketing opportunities. For example, you can trigger an upsell deal when a customer adds a specific item to their shopping cart. 

You can also start a free delivery offer if you find that the shopping cart value exceeds a certain amount.

OptinMonster Customer Support

OptinMonster offers excellent support through a ticket-based system. The response time for tickets is fast. In addition, they have an in-house support team, including specialists familiar with the product and their customers’ conversion needs.

Customer Support
Customer Support

Extensive documentation is also available for those who want to do things themselves. That includes tutorials, detailed overviews, and video clips.

Money-Back Guarantee

OptinMonster offers a great refund policy: not only do they offer you two weeks to try their product, but if it doesn’t work for your needs within the first 14 days of purchase.

If you are looking for an email marketing solution and OptinMonster does not suit your needs in any way whatsoever after trying out its service, then this company has one heck of a refund policy! You can request either full or partial refunds anytime before fourteen (14) days from when they purchase – that’s pretty generous!

To request a refund, follow these steps:

Log into your OptinMonster account directly and select the Help link at the top of the dashboard. Next, select the “Submit Ticket” option at the bottom of the popup.

When completing the form, select I want to request a refund under What Can We Help You Today? Drop-down list. You can also add a message telling why you would like a refund.

We appreciate your comments! When you finish, select the Submit switch to submit your request. You will receive your submission and follow-up by email during regular support hours.

OptinMonster Alternatives

If you’re looking for alternatives to OptinMonster, many people want the Popup Builder software because it helps with A/B testing, reports, and dashboards, as well as standard targeting.

Finding the right software for your business can be difficult, but we have compiled a list of some great options. The best thing about our Popup Builder Software List is that you don’t need to worry if it’s not what you’re looking for because there are plenty more out there!

With the reviewer data, you can see how OptinMonster is stacking up against the competition, review testimonials from current and past customers, and find the most suitable for your business. For example, Act-On, Omnisend, AWeber, Wishpond, and Autopilots are the most preferred alternatives and competitors to OptinMonster.


As you can see, moving to a hosted service has improved the OptinMonster user experience. 

Now that you can create and manage your popup campaigns through a specially designed user interface, you longer bound by the limitations of working through the WordPress dashboard.

OptinMonster is the most effective email opt-in and custom popup development tool for WordPress users. OptinMonster’s brand new features make it even better than ever before, allowing marketers to create beautiful popups and landing pages that actually convert more visitors into customers.

Thanks to the different selection of premium templates, a feature-rich editor, and complete setups that regulate when your popups cause. Which websites are active and can see them can take your lead generation initiatives to the next level.

Another nice feature is introducing the registration form popups via a button or web link on a page. That is a much more versatile way of convincing visitors to interact with your content. The blank artboard option is also handy for anyone who wants to display custom content in a popup window.

In other words, although the creative leaving-intent actions that helped make this tool grab the group’s attention are currently being replicated or adopted by a number of their opponents. Nevertheless, thanks to the brand new features, the existing features, and the improved usability, OptinMonster remains the best plugin for email registration forms on the market.

8.5 Total Score
OptinMonster Review

OptinMonster is one of the most effective list building and conversion optimization tools for bloggers, eCommerce sites, marketing agencies, and small companies. OptinMonster is a useful conversion optimization tool that permits you to expand your email list, generate leads, and boost income by revealing tailored messages based upon an individual's actions to make the best use of engagement, conversions, and sales. All with no coding or advancement skills needed.

8.5Expert Score
6.8User's score
  • Ease of use
  • Non-interruptive popup alternatives
  • A lot of customization selections
  • Flexible popups
  • Mobile-friendly
  • Pre-designed templates
  • Endless popups
  • Integration
  • Special effects
  • Familiar popups
  • Pricing is high
  • Confusing setup
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Shajahan Sajal
Shajahan Sajal

I am Sajal. A Freelancer, a blogger, a Freelance Content Writer, and a geek when it comes to anything related to online marketing. Stay connected to me. Leave a comment if you like my articles.

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