Search engine optimisation is the procedure of enhancing the volume and quality of site visitors to a particular web page or a site from search engines using specific techniques. It aims at improving search engine rankings, both for permanent and short-term visibility. SEO targets mainly unpaid web traffic rather than paid or direct traffic. It requires a considerable amount of time and resources, and sometimes even a bit of money, to get good results. In order to succeed with your SEO strategies, you must follow a number of rules laid out by the search engine industry.