Customer relationship management (CRM) is an integrated system that helps companies enhance their relationships with their customers by ensuring quality customer service and commitment to customer satisfaction. Customer relationship management is an integrated process in which a company or other organization administers its interaction with clients, usually using big data analysis to analyze large volumes of personal data about clients. The system includes tools such as customer relationship management applications, which are software products that help monitor, track, and manage the relationships formed with clients. The products help the company collect accurate and up-to-date customer data, enabling it to provide prompt and effective service to its clients.