SendGrid Review(2023): Is It Really Good Email Delivery Service?

SendGrid is a cloud-based email delivery platform that has made it easier for marketers and developers to send emails confidently. SendGrid’s philosophy is rooted in the idea of “making every customer interaction extraordinary.”

We are trusted by over 80,000 international consumers, large and small, to drive engagement and development through their email list. 

As an extension of our award-winning API, SendGrid’s marketing campaigns offer applicable one-to-many broadcasts, easy segmentation, flexible and frustration-free campaign modifications, and actionable analytics.

What is SendGrid?

SendGrid is a cloud-based email service company that offers both free and paid plans to suit different needs. Sendgrid was founded in 2009 by Jim Franklin, Jason Malerba, Dave Senzee, and Tim Jenkins after they recognized the need for an improved delivery system on behalf of customers who were frustrated with getting spam emails from other companies into their inboxes.

SendGrid is one of the largest cloud-based email platforms, serving over 18 billion customers. Every month emails are sent out with engagements for internet and mobile companies like Pinterest, Airbnb, Spotify, Hubspot, Linkedin, Uber, and FourSquare, as well as traditional companies like Walmart and Intuit, Taco Bell, and Costco.

SendGrid Review
Home Page

SendGrid as API companies. It is aimed at developers and makes it quick for businesses to send emails no matter their atmosphere.

You can use it to send an email over SMTP or HTTP or use it as needed in the company’s primary customer collections. In minutes, your company can be sending your first email and more.

SendGrid Pricing and Plans

SendGrid offers a free plan that allows you to send up to 6,000 emails monthly. Send Grid’s low-cost pricing structure is best suited for small businesses and non-profits looking for the benefits of email marketing without paying high prices normally associated with such services.

SendGrid Pricing Review
Pricing and Plan

The open plan enables you to create a login type and doesn’t provide live chat or phone support, including automation and segmentation.

SendGrid has two paid plans. The base pricing plan starts at $15 per month and allows you to send up to 15,000 emails per month to approximately 5,000 contacts. 

Automation not include. The Advanced plan starts at $60 per month and allows you to send up to 50,000 emails to 10,000 contacts each month. Sendgrid has four different pricing plans. These are:

  • Free – $0/month
  • Essentials – $14.95/month
  • Pro – $89.95/month
  • Premier – Custom Pricing

Overview of SendGrid Features

SendGrid can use for everything from one-off emails to a full marketing campaign. In addition, SendGrid offers features and pricing plans that will work best in different situations, so it’s easy to find the perfect plan of attack whether you’re just starting or have years of experience under your belt!

SendGrid is all about providing customers with the tools they need to succeed. From templates geared towards new marketers who are still learning what works on social media platforms like Facebook and Twitter, through campaigns crafted by experts over time as an individual business grows – if there’s something people want their email marketings strategy do well at, then chances are good we’ve got them covered.

Email Deliverability

The sales of SendGrid and the function of email deliverability.

To make sure your email ends up in your customers’ inboxes instead of spam folders, SendGrid helps you understand and improve the variables behind your sender track record so you don’t end up on email blocklists.

It consists of bounce price factors, various people reporting your email as spam, IP wellness, email addresses to intercept spam, and unsubscribe.

The email detection feature detects email addresses that are misspelling, inactive, absent, or available to improve email delivery prices and open and click.

Email Editor

With SendGrid’s email editor, you can customize existing templates, create a new email e-newsletter with drag and drop functionality, or code an email from scratch. 

You can customize the email style by changing properties like gradient color, text, and font, including new content blocks made up of buttons, images, text, and bits of code.

One of the most beneficial email features is that the editor can include tags in the message to have custom fields. 

It consists of adding the recipient’s name and location, the day they last open, or any other information you collect about your customers for a high level of customization.

With the email editor, you can check how likely it is that your message will end up in the recipient’s spam folder, check the legitimacy of your web links, and rate the statements by sending them to many people.

Built-In Email Templates

SendGrid gives you a wide variety of options for composing your marketing emails.

You can use SendGrid’s built-in email layout library to start building your design and find a quick and easy solution.

Keep in mind, however, that personalizing emails is not only convenient for each recipient, it’s also critical to developing far better customer partnerships.


SendGrid consists of a ready-made autoresponder – a series of greetings – and you can develop your automated series of emails individually. 

Triggers could include signing up to your email e-newsletter or making a purchase, or you can use a contact list to build the automation.

Overall, SendGrid has excellent analysis functions that also extend to following the end of your autoresponder campaigns. 

Not only can you measure the benefit of your autoresponder campaign as a whole, but you can also follow the performance of every email.

Any Email Marketing Metric You Can Track:

  • Emails delivered
  • Unique opens
  • Unique clicks
  • To unsubscribe.


SendGrid excels at analytics and provides incredibly detailed insights into customer behavior. In addition, you can keep track of the standard metrics, such as.

  • Opens
  • Clicks
  • Bounces
  • Spam reports
  • to unsubscribe

SendGrid lets you go deeper and keep track of messages open by location, email provider, and gadget. 

You can also categorize emails, e.g., B. Flash sale emails or e-newsletters, and track efficiency per group.

Contact Management

SendGrid’s contact management and segmentation functions are limited. 

In terms of dealing with customers, all you can do is search for email addresses and develop custom areas to collect even more data about your customers.

You can only identify industry customers based on group data such as city and country and the last click and opening of an email. You cannot find sectors by buying or surfing.

Integrations and API

Your SMTP service provider and application must connect to the other computer system software application you use for maximum benefit. So you can continue to work efficiently across apps.

The SendGrid platform also supports numerous integrations with great tools to centralize your marketing efforts.

Several of the supported devices for SendGrid integration consist of:

With the SendGrid combination, you can transfer data using various tools, set up reminders, automate simple email tasks, and much more.

In addition, SendGrid’s persistent SMTP API and Internet API make it easy to set up custom integrations with an API trick. 

That helps you meet various business needs, from managing checklists to sending emails.

SendGrid Customer Support

If you use the free SendGrid tariff, you only get access to ticket support. All paid plans include live chat and phone support.

Customer Support
Customer Support

It’s similar to Mailchimp’s strategy of only offering customers practical support alternatives for paid projects, but SendGrid positions a button to contact support on its main dashboard instead of hiding contact alternatives like Mailchimp.

The central support system is:

  • Email
  • phone
  • Live support
  • Tickets

SendGrid’s help center is rather primary, with brief answers to common concerns and no videos or screenshots.

SendGrid Money-Back Guarantee

SendGrid will not give you a refund for any reason, even if the email is bouncing or your account hijack.

Sendgrid has no money-back guarantee, and it doesn’t matter what happened to the emails they sent on behalf of their clients because they won’t offer refunds under any circumstances!

SendGrid Alternatives

Twilio’s SendGrid Email API is a great tool for managing email deliverability. But what about all the people who want to manage their IP addresses? Countless individuals need an alternative, and it doesn’t take much creativity or hard work to find one.

What do you think of when someone says “alternative?” Are they referring to something that contrasts with another thing, as in black versus white, summer versus winter, or are they hinting at something completely different from whatever was originally being talked about – such as apples (apples) instead of oranges (oranges)? The latter seems more likely, but either way will do just fine!

It’s challenging to find out if the software application you have chosen is correct for you. So we’ve put together a checklist for the email deliverability software. 

Those customers have selected to be ideal generic instead of the Twilio SendGrid email API.

Using customer data, you can see how Twilio. SendGrid email API holds up against the competition, reviews testimonials from current and past users. 

And finds the best solution for your business. Sendinblue, Pepipost from Netcore, Mailchimp, and SparkPost are some of the best-known alternatives and competitors to the Twilio SendGrid Email API.


SendGrid provides an easy-to-use interface for email marketing and analytics. Send emails to customers without ever having to worry about customer data or unpleasant spam reports again! With the help of this comprehensive service, you can advertise your business in a way that is both creative and effective!

SendGrid gives you an overview of the best way for your email to get into your recipient’s inbox. Whether it gets in the spam folder and whatever you can do to increase the chances of your email read.

SendGrid has a fantastic email editor. That allows you to add tags with specific customer data, such as name. And the location of your emails to personalize your campaigns.

8.5 Total Score
Sendgrid Review

SendGrid is a groundbreaking cloud-based software that has revolutionized the way we send emails. Imagine being able to deliver your message with ease and certainty without ever worrying about not reaching potential clients or customers! SendGrid offers you this peace of mind by guaranteeing delivery on every single email sent through their system - no matter what country it's going in or out from.

6.8User's score
  • Sendgrid has a fantastic service for email marketing and also transactional emails. It functions 100% of the time, and the support is outstanding, and also it even offers you a free plan that will undoubtedly offer many people.
  • It was relatively effortless to establish as well as it aids a lot with our delivery. It's great to be able to see what's jumped as well as what's still excellent.
  • I have an excellent experience utilizing SendGrid as it benefits my group when monitoring our platform on the emails that are start sending.
  • The efficiency and also functionality of this software program is remarkable. It exceeded our assumptions as well as remains to obtain regular updates that are always ingenious and beneficial.
  • This company is highly deceptive; there are concealed costs hiding all over. For example, it counts against the month-to-month import limit when importing contacts, even if the references remove later.
  • SendGrid gives us dependability. There's never a concern that the low web link in the chain is SendGrid.
  • They ultimately admitted it was an error for their clearinghouse, and also, they would undoubtedly settle it. Started to neglect any dangers of shutting off service.
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Shajahan Sajal
Shajahan Sajal

I am Sajal. A Freelancer, a blogger, a Freelance Content Writer, and a geek when it comes to anything related to online marketing. Stay connected to me. Leave a comment if you like my articles.

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