It is vital to know that much of your online success with email marketing relies almost entirely on the email marketing services you select because they’re responsible for ensuring that only your emails get opened. If you’re not careful, you’ll find yourself paying a whole lot more for less effective email deliverability speeds and less marketing features (which makes you spend even more money), than you would for a cheaper, lesser quality service. This means that in reality email marketing isn’t all that different from any other form of offline marketing – you just need to go about it the right way. So how do you select the best company to help you achieve your email marketing goals?