Mailchimp Review(2023): A Comprehensive All-in-One Email Marketing Platform

If you’re wondering how Mailchimp stacks up against other email marketing tools, we’ve got the definitive Mailchimp Review 2022. Mailchimp is a powerful and comprehensive all-in-one email marketing platform that will help you find your perfect audience and grow your business. Mailchimp has been around since 2001, which means it’s been tested in plenty of different markets and there are some great case studies available on what works for this tool.

But I guess I’m not the only one as they claim to send about 10,800 emails per second through their platform. In addition, they offer a free plan to send up to 10,000 emails per month to 2,000 subscribers. 

That is excellent news for home and small business customers as many devices and templates are accessible through this free account.

Another feature available through the free version is the built-in CRM. So if you are an SMB looking for an all-in-one solution, this may mean precisely what you are looking for.

They also have pay-as-you-go options which prove to be more affordable for low volume customers and give you some extras like automation and integration options.

Let’s dive into some of those Mailchimp review benefits now!

What is Mailchimp?

Mailchimp is a customer relationship management software that offers easy tools for building relationships with your customers. Mailchimp can be used by anyone and provides AI to make things more efficient, no matter how big or small the company may seem.

MailChimp’s mission statement from their website says they want “to democratize email marketing.” What does this mean? They provide an all-inclusive solution of sending out newsletters without technical knowledge about coding, designing templates, etcetera to build audiences at any size business – large or small!

MailChimp Review
Home Page

Mailchimp puts your audience first so you can send marketing emails, including automated messages, create targeted advertising campaigns, create landing pages, send postcards, simplify reports and analysis, and sell online.

Mailchimp found in 2001 and is based in Atlanta, GA. The company employs more than 1000 people and is kept independent.

We also tried MailChimp down in Venture Harbor but ended up choosing an additional option (ActiveCampaign) for a complete email marketing and CRM solution. Here’s what we learned from experimenting with MailChimp for ourselves and the pros and cons to consider when watching for an email marketing platform.

Resource To Learn More
Email Marketing Guide: Read A Comprehensive Email Marketing Guide

Mailchimp Pricing and Plans

Mailchimp pricing structure makes it a breeze for businesses to try before they get it. The $0 free plan is a great place to start with a long and very generous list of features compared to the competition, including 7 Marketing Networks, One-Click Automation, Basic Templates, Marketing CRM, Studies and Websites, and Custom Domain name

MailChimp Pricing Review
Pricing and Plan

That is an attractive and smooth way to get a preference for what Mailchimp has to offer in email marketing and even CRM and automation functions.

The CRM approach also notifies the scaling of subscription prices based on the number of contacts. The free plan applies to up to 2,000 contacts and a maximum of 10,000 emails from month to month. 

That is sufficient for a test run or an initial campaign. Businesses in need of more extensive skills can enter the approximate number of subscribers on the handy calculator on the Mailchimp website for a specific price. 

For example, a monthly plan for 5,000 subscribers costs $74.99 a month.

MailChimp has two grades of paid plans. The vast majority of small businesses will undoubtedly be happy with the “Growing Business” plan, so that’s what I’ll focus on here.

Overview of MailChimp Features

MailChimp features give you the ultimate automation with custom forms and email explosions. This means that your campaign will personalize to each recipient by including their name in the subject line of a blast, for example.

There are also targeted emails so that you can send a different message depending on what region they’re from or how much money has been donated previously – this helps enforce brand consistency across all platforms! You’ll have access to reports and analytics like opens rates as well, which help give insight into who’s reading your content; Mailchimp lets marketers know if people are interested at first glance.

Mailchimp Review: Marketing Campaign Creation

Despite the platform development, Mailchimp offers its standard functions for email marketing in a very intuitive process. Putting this, improving all of the new features hasn’t made using the basic functionality of Mailchimp any more complex. That is valuable information for existing customers.

Mailchimp will help you to complete the account setup. After that, hook up your business (if applicable). After that, you can compose your first email, including contacts, and finally, send the first email in your new campaign. 

Mailchimp’s simple customer experience and remarkable devices for designing emails and newsletters don’t feel like a job. So it’s not surprising that it produced a dedicated user who sticks to SMBs.

Resources To Learn More
Top Email Marketing Tools: The 10 Best Email Marketing Services

Mailchimp Review: Email templates

The MailChimp email templates are a fantastic option for those who want to design their own emails. The independent layouts allow you the freedom of choice while also providing inspiration and guidance with pre-set designs if desired.

Mailchimp’s predefined layouts, or “styles,” can be customized in any way that suits your needs as an end-user – something which is possible with almost entirely designing tailored messages where only content need to be added by the designer!

You can code your own templates more from the start, giving you a lot of additional versatility. It’s absolutely a welcome feature; It seems a bit beyond the scope of MailChimp’s limitations elsewhere.

As for the email templates, MailChimp’s offering offers the most useful devices on the market, one of the platform’s greatest strengths.

Mailchimp Review: Email Builder Features

Mailchimp email builder is a powerful all-in-one marketing tool that makes it easy to create beautiful emails from scratch, or with prebuilt templates. There are over 600 different choices available through MailChimp and you can either build your own using HTML code or choose an already designed one. If you’re not sure where to start, MailChimp provides a variety of pre-built templates that you can easily customize.

The Mailchimp email builder also allows you to create custom landing pages for your campaigns and site visitors so it’s easy to track conversions as well as target specific users through Mailchimp’s built-in integration with Google Analytics. Wrapping your Mailchimp email builder with MailChimp’s powerful tracking features means you can see exactly how your emails are performing, which makes it easy to learn from past efforts and improve future ones.

Mailchimp Review: Integrations & Add-Ons

Mailchimp has a variety of integrations available that make this platform even more dynamic and customizable. Mailchimp integrates with over 20 different apps and software including Google Analytics, Facebook ads manager, WordPress, Shopify, and more.

You can also choose from a variety of MailChimp add-ons to customize the platform even further for your specific business needs. MailChimp’s powerful integration options mean you can expand on what’s available within the Mailchimp email builder and make your MailChimp experience unique.

Mailchimp Review: Sending Email Campaign

Sending the campaign is very easy. Once your email is designed and ready, you’ll have the option to choose (or customize) the list to send it to, test your subject line, and make last-minute adjustments. You can either choose to send the email at a later time or send it immediately.

There are a variety of styles to add a list to Mailchimp. For example, you can publish an existing list (CSV or XSL) or import your contacts from a separate program like Salesforce, Highrise, Zendesk, Eventbrite, Batchbook, and Google. Like all official ESPs, Mailchimp emphasizes the relevance of approval-based opt-in checklists.

Mailchimp uses some useful list management features. For example, when you create a new list, Mailchimp first automatically creates a registration form for it. You can personalize this and insert it on your website or social networks.

Since Mailchimp is a paid and rationed service, users do not intend to waste valuable email on mistakes. With that in mind, Mailchimp walks users through a list identifying sections of the campaign that may be problematic and confirming that you are performing a feature such as B. Want to use social cards.

Mailchimp Review: Form Builder

You can start an email marketing campaign in MailChimp. First, you need a list of subscribers that shows that you are receiving subscriptions from your website. MailChimp has a built-in form builder to get you started. That is a must-have tool for any email marketing platform.

The builder is pretty average, and the user interface isn’t as intuitive as various other parts of the MailChimp experience. However, it will do the job of quickly creating and installing web forms on your website. Unfortunately, you won’t get anything innovative in terms of design alternatives.

If you are serious about form design and efficiency, you will be far better off with a dedicated form design tool like Leadformly.

Resources To Learn More
Best Form Builder: WPForms Review 2022: Is It Really Worth Form Builder?

Mailchimp Review: Landing Pages

MailChimp also has a built-in landing page builder, and you can create as many as you want, regardless of which variant you use. There are two kinds of landing page templates: creating your email entries and an additional one for promoting products.

The default login page design template (above) includes a logo design placeholder and a hero section-style design that you can customize.

The standard themed page element is a little more complicated with a different logo design placeholder and a hero-style design that goes beyond a CTA section and has room for some product lists.

Overall, this is real stuff. However, you probably want to use a dedicated landing page builder like Unbounce or Instapage if you are serious about maximizing conversions and building your email list.

Resources To Learn More
Best Landing Page Design Tools: ConvertKit Review 2022: A Excellent Subscriber Management Tool

Mailchimp Review: Automation Features

That is where MailChimp has fallen behind the competition over the years. Email marketing without automation is like building automobiles without a manufacturing facility. It is possible (slowly) to create one yourself. However, they will never produce a full line of cars on the track and sell them to the masses.

It’s not that MailChimp doesn’t offer email automation at all – but it’s very standard.

Let’s start with the possibilities you can take advantage of using MailChimp’s automation features.

Resources To Learn More
Best Marketing Automation Services: The 10 Best Marketing Automation Tools

Mailchimp Review: Mailchimp Autoresponder

You’ll never need to wait for new contacts. Instead of waiting days or weeks, you can start reaching out immediately with a set-up autoresponder and schedule emails in advance so that they arrive exactly 1 day after someone has signed up on your list!

You’ve just registered as a subscriber? No worries–you won’t have to wait long before I reach back out by sending you custom content tailored specifically for your needs. You’ll receive an email from me one full day following when we first connect, which is usually the ideal time frame because it’s not too close nor too far away (24 hours).

With Customer Insight, you can send marketing messages that are relevant to your customer’s life stage. For example, if someone sends an email asking about birthday or holiday-time greetings, then you would know they’re in the market for such things – so please message them with offers!

Mailchimp Review: Campaign Performance (Reports and Analytics)

MailChimp also offers you a dashboard with easy-to-understand visual reports. 

You will indeed have the opportunity to understand who is interested in your emails through open, click, and reply rates. These reports can quickly transfer from your PC to your mobile device. That can also show to your team members.

Google Analytics is also built into MailChimp to understand better how your email campaigns affect your website traffic and, ultimately, your sales. 

There’s also a tweet trending feature, so you can undoubtedly update what your subscribers discuss on Twitter.

Mailchimp Customer Support

MailChimp Customer Support will help you track open and click rates on your emails. With the Mailchimp dashboard, easy-to-understand visual reports are at your fingertips which can be transferred from a PC onto a mobile device with just one tap!

Mailchimp Customer Support

That’s not all, though – if you need it fast, then this is for you as well-since these reports work quickly too. In addition, they’re available in real-time so that team members can also have access to them when needed.

Mailchimp’s customer support system is quite extensive. However, it is important to note that telephone support is currently limited to the premium tariff. 

My experience with Mailchimp customer service has usually been good. The representatives were courteous and educated and answered my questions in 20 minutes to 20 hours.

Email support You can reach the support staff around the clock, but email support is only available for the first 30 days, even for the free plan.

Live chat support is available Monday through Friday, 8 a.m. to 6 p.m. EST. Currently, only available to paying customers as the number of support requests has increased.

The Mailchimp social network is proactively checking its Twitter account and Facebook page. Employees typically answer customer questions on these websites in hours, if not minutes.

Searchable Knowledgeable Mailchimp’s user guides and tutorials have recently been designed to make them conveniently searchable in various tools.

Mailchimp Review: Money-Back Guarantee

MailChimp does not offer refunds for monthly subscriptions or additional Pay As You Go rates when terminated accounts due to compliance issues.

Be sure to read and follow our Terms of Use and Acceptable Use Guidelines before sending an email campaign with Mailchimp. We reserve the power to deactivate or close accounts of any kind when our compliance team discovers that someone has abused our system.

When you request a chargeback, the bank that releases your credit card will flip a payment made to Mailchimp, and sending will be disabled on your account. 

To settle the chargeback and reactivate sending, go to the Monthly Plans or Credit History page and repurchase your order.

Mailchimp Alternatives

The best mail marketing software for beginners is Mailchimp. It’s been around since 2001 and has the most features out of any other email marketer, which can be overwhelming! However, if you’re looking to set up a new mailing list or want an easier way to manage your existing one, this app will have all that covered with ease. You’ll also love its easy-to-use templates, so don’t worry about having any design skills necessary because they’ve got it handled already!

The challenge is to find out if the software you choose is right for you. We’ve compiled a list of email marketing software rated the best overall by reviewers compared to Mailchimp.

You can use customer data to see how Mailchimp ranks against the competition. 

Check the reviews of current and past customers and find the most suitable for your business. Constant Contact, Aweber, Sendinblue, MailerLite, and Twilio SendGrid marketing campaigns are the most popular alternatives and competitors to Mailchimp.

Mailchimp Review: Conclusion

If you need to deliver the regular round of emails, MailChimp is an excellent choice. It’s mostly an incredibly intuitive platform, and the drag-and-drop email builder is a particular delight. 

Unfortunately, it doesn’t offer the kind of innovative segmentation and automation features that you need if you are looking to do email marketing in this area.

Mailchimp is a great tool for small businesses that need an email marketing solution. It’s easy to use and it has many of the features you would find in similar paid services but at a much lower price point. As long as your company doesn’t have too many subscribers or send out more than 500 emails per month, they offer a free plan with most of the same features available on their paid plans which start from $10 per month.

This makes MailChimp one of our top picks for the best email marketing software! Now we want to hear from you – what are your thoughts? Have you used this service before? What did you think about it? Let us know by leaving a comment below!

8.5 Total Score
Mailchimp Review

Mailchimp is a platform that simplifies marketing for small businesses. It assists customers to market smarter, so they can grow faster and bigger than ever before. Mailchimp provides AI-powered tools designed with simplicity in mind -- anybody could use them! The customer's audience becomes your focus as you send campaigns tailored directly towards their interests, build landing pages or postcards in minutes rather than hours of endless tinkering (and tiring!), see quick results through analytics reports, and more-- all while staying within budget constraints!

6.8User's score
  • Has developed right into a full-featured marketing platform
  • Practical free tier, extremely adaptable pricing
  • A useful slew of automation choices
  • Excellent third-party integration choices
  • Templates aid promote the format
  • blasts can be set up beforehand
  • Once you discover it - it's easy to use
  • Email building.
  • Contact list management.
  • Segmented/targeted advertising emails.
  • Reporting functionality could be better.
  • Relocate to a marketing platform can push away smaller businesses.
  • Steep Discovering curve to get going
  • Desire there were more academic resources to get on speed.
  • Personalization of data areas.
  • More Powerful Integrations with CRMs like HubSpot.
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Shajahan Sajal
Shajahan Sajal

I am Sajal. A Freelancer, a blogger, a Freelance Content Writer, and a geek when it comes to anything related to online marketing. Stay connected to me. Leave a comment if you like my articles.

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