The 10 Best Marketing Automation Tools In 2023

Best Marketing Automation Tool automates marketing activities or tasks, streamlines marketing operations, and measures the results of marketing campaigns. These tools provide a central marketing database for all marketing information and communications and help marketers create fractional, individual, and timely marketing experiences for customers or prospects.

These platforms provide automation capabilities for various aspects of marketing, including Email, social media, lead generation, direct mail, electronic advertising, and more.

A key element of marketing automation tools is defining analytics capabilities to determine the success of an entire campaign across segments and channels. These features measure the impact of campaigns on the marketing team’s KPIs and campaign ROI and campaigns on corporate income.

So numerous possibilities. That is what many companies come across when choosing a marketing automation tool. Trying to see the differences between tools and the industry landscape can be challenging. We know because we existed. Below we talk about the top 10 marketing automation tools.

#1. ConvertKit – Top-Notch Email Marketing Automation Tool

ConvertKit is a cloud-based lead generation and email marketing automation solution aimed at professional blog writers, podcasters, YouTubers, course designers, and other content-minded business owners. The application helps clients grow their email list and complete the drip email marketing process with personalized sign-up forms, landing page templates, workflow automation provisions, drag-and-drop email sequences, and much more automation.

With ConvertKit, customers can create responsive sign-up forms to embed on their website that automatically resize to fit their position – at the end of articles, in the sidebar, or anywhere else.

It can create an unlimited number of forms that provide different motivations for registration. Certain registration forms can be set up for specific messages so that individuals can contact us post-specific to take action. The three landing page templates include, and individuals can customize text, shading, patterns, and texture without coding and add custom CSS to make further changes.

ConvertKit Top Features

  • Click through tracking
  • Custom opt-in forms
  • Customizable landing page design
  • Drag-n-drop interface
  • Drip email marketing
  • Email scheduling
  • Email sequences
  • Landing page templates
  • Multiple incentives
  • Open price tracking
  • Personalized messages
  • Post-specific opt-in forms
  • Visual editor

With ConvertKit, you get all of the features with (almost) any paid plan you choose. The only feature left out at reduced rates is the free platform movement. When you purchase a plan for more than 5,000 contacts, they’ll migrate your checklists into their system, so you don’t have to worry about it.

You need to think about the number of your customers as this is the only group that changes from plan to plan. A list of 1,000 calls costs $29, $49 if your email list is less than 3,000 subscribers and $79 for approximately 5,000 contacts.

  • Landing page building reports
  • Live chat support
  • Easy-to-use
  • Powerful automation and tagging
  • Great integration with services like teachable
  • Easy automation developer
  • You’re not charged for multiple customers
  • Free trial available
  • Automations can obtain complicated
  • Basic email editor
  • Lack of email templates
  • High pricing

#2. ActiveCampaign – #1 Marketing Automation Tool

ActiveCampaign’s category-defining CXA (Customer Experience Automation) platform helps over 130,000 companies in 170 countries to engage with their customers in a meaningful way.

The platform gives businesses of all dimensions access to thousands of pre-built automation that combine email marketing, marketing automation, CRM, and artificial intelligence for effective segmentation and personalization in social media, email, messaging, chat, and text. Over 70% of ActiveCampaign’s customers use 300+ integrations, including Shopify, Square, Facebook, and Salesforce.

ActiveCampaign improved because a great customer experience needs to go beyond the standard marketing touchpoints like Email. Delivering a bespoke high-touch experience is accessible from the start, but channels, teams, locations, customer sectors, etc., are added as a business grows.

ActiveCampaign Top Features

  • Marketing automation
  • Built-in integrations with over 200 outside services
  • SMS marketing
  • Send e-newsletters
  • Social media monitoring, in addition to reaction automation
  • Build custom forms for your landing pages
  • Drag and drop email developer
  • Free email templates
  • CRM & Sales automation

It has four plans: Plans start at $9 per month for around 500 calls and unlimited emails. ActiveCampaign offers a 14-day free trial that does not require a charge card. The entry plan consists of features such as a template editor and marketing automation. Higher plans include CRM and lead tracking.

There is also an enterprise plan that includes a specialist account agent, onboarding, and more. Plans go all means around 100,000 contacts; If you need a lot more, you can turn to ActiveCampaign for a custom plan. In between, you can choose 2,500 contacts for $29 per month, 5,000 contacts for $45 per month, and more. All plans make up unlimited emails, unlike Campaign Monitor, which has essential restricted emails and costly unlimited plans.

  • Compelling automation
  • Free movements
  • Many third-party integrations and auto-responder options
  • Excellent online support
  • Great deliverability
  • Comparatively short free trial
  • No phone support

#3. GetResponse – Very Trusted Email Marketing Automation Platform

GetResponse is a comprehensive marketing software platform that enables you to create content, increase sales, and drive traffic to your website. Integrated email marketing, autoresponders, and landing pages allow you to automate critical tasks and start efficient marketing campaigns. With advanced analytics, you can easily track conversions, leads, and ROI and determine what your customers want. Customizable template situations help you with no coding required.

Getresponse has been in business since 1998. According to the company, over 350,000 people and companies use the platform for their email campaigns.

GetResponse gives you access to extensive A / B testing options, list segmentation, and a convenient selection of tools and reports. However, transactional emails, oddly enough, plan the more expensive plans, which could be a deal-breaker for some.

GetResponse Top Features

  • Autoresponders 2.0
  • Email drag-and-drop Editor
  • 1000+ iStock photos
  • Automated Single Opt-in Imports
  • Email and Landing Page A/B Testing
  • Responsive Email Design
  • Video Email Marketing
  • Real-time Reports
  • Landing Page Creator
  • Form Builder
  • Responsive Landing Page Design
  • Social Media Integration
  • List Building Program

GetResponse offers pricing for a wide variety of companies. The most affordable plan is the $15 per month email tier, which lets you contact up to 1,000 customers. Plans access to the Autofunnel feature (much more on that below) start at $49 per month with the Plus plan. A tiny company with 2,500 entry opportunities in its marketing database would surely pay $25 a month for GetResponse, one of the discounted prices we’ve seen in this space. The basic plan is an optimum of $450 per month for 100,000 contacts.

  • It’s pretty easy to use
  • Powerful auto-responder options
  • Solid email marketing features
  • Ability to create marketing funnels
  • Free email marketing programs
  • Visual campaign builder
  • Numerous features
  • Competitive price
  • There was no free choice
  • There was no free alternative
  • Overwhelming navigation
  • The limited email template customization
  • High complaint quantity
  • Analytics are underwhelming

#4. AWeber – Very Powerful Email Marketing Automation Software

AWeber is the leader in email marketing software for small businesses. It was founded in 1998 and can look back on more than 20 years of proven success. More than a million customers worldwide can reliably connect with their prospects and customers using straightforward email marketing software.

Use email marketing to build customer partnerships and increase sales at the same time. AWeber’s email marketing solution gives you access to unlimited email templates, a drag and drop builder, stock images, and all the tools you need to grow your business.

Plus, you get 24/7 award-winning customer support, free migration services, landing page creation, web press notifications, and much more!

AWeber Top Features

  • Autoresponders
  • Email Deliverability
  • Sign Up Forms
  • Email Newsletters
  • Drag and Drop Editor
  • HTML Email Templates
  • Subscriber Management
  • Subscriber Segmenting
  • Email Analytics
  • Email Marketing Campaigns

AWeber offers monthly, quarterly, and yearly plans for each of its levels. The cheapest plan for up to 500 contacts is $19 per month (or $49 per quarter, or $149 per year). AWeber includes a $10 typical price to expand service to 2,500 users and $30 to expand capacity to 5,000 customers. AWeber will also set you up for automatic payment immediately. If you change your mind, the company offers a 30-day full refund.

  • Contact management options
  • Easy-to-use automation builder
  • Advanced analytics
  • Unlimited emails
  • Great help products
  • Low-cost plans
  • Extensive reporting capacities
  • No free plans
  • Can not import from Gmail or third-party address books
  • Basic email builder
  • Navigation can be much easier
  • Lack of email sneak peek options
  • No Google Analytics
  • Imports take a long time

#5. Ontraport – Best Business Marketing Automation Tool

Ontraport is an integrated all-in-one platform that provides critical business functions. It includes a robust CRM system, marketing automation, member sites, one-click WordPress hosting, special email delivery, payment processing, direct mail, employee management, and our sophisticated business automation collection.

Right here is the exciting thing about Ontraport. Ontraport understandably advertises itself as an email marketing service, but it doesn’t work as a standard email marketing solution.

Ontraport Top Features

  • WordPress Integration
  • Webforms
  • Membership Sites
  • Facebook Integration
  • Split Testing
  • Marketing Automation
  • Order Forms
  • Task Management
  • Powerful CRM
  • Business Automation

Ontraport, on the other hand, received praise for combining advanced CRM with marketing automation. It is the kind of tool you would consider when building complex CRM workflows that align with your marketing strategies.

Ontraport pricing starts at $79 per month. Ontraport offers a free trial. The most noticeable benefit of Ontraport is the cost of the service. They were very competitive at $297 a month with no setup costs and two hours of free onboarding phone calls.

  • Most budget-friendly marketing automation system
  • Visual campaign builder
  • eCommerce features
  • True multi-channel marketing
  • Great email delivery rates
  • Highly-segmented reporting
  • Great customer support
  • Mobile apps
  • Not one of the most inspiring dashboard
  • Not many integrations

#6. ActiveTrail – Comprehensive Email and SMS Marketing Automation Software


ActiveTrail is a fully automated communication platform for email and SMS campaigns and offers many practical internet marketing tools. The software suite allows you to create professional-quality registration forms, e-newsletters, landing pages and send automatic emails and text messages as part of your marketing campaigns. ActiveTrail offers various other helpful features ranging from comprehensive reporting tools to different third-party native application integrations.

It has a very easy-to-use interface that uses drag-and-drop features, SMS messaging, and a permanent landing page developer. ActiveTrail is an attractive option for small businesses. Not only is it budget-friendly, but it also puts simplicity at the heart of customer experience design.

ActiveTrail Top Features

  • Email & Newsletter Templates
  • Landing Pages Templates
  • Sign-Up & Lead Forms Builder
  • A/B Testing
  • Contact Management
  • Visual Automations
  • Auto-Responders
  • List Segmentation
  • Email or SMS Surveys
  • SMS Campaigns
  • Sender ID Configuration
  • Multi-Platform Marketing
  • Real-Time Analytics

ActiveTrail pricing starts at $13.00 per month per customer. It offers a free trial.

ActiveTrail plans separately according to the number of emails you expect to send in a month. There is even a free trial that does not need a credit card, A/B testing features, dozens of integrations, reporting features, over thirty templates, and many more. If you wish to send over 100,000 emails every month, this is feasible. However, have to be managed with customer support. They will be able to offer an exact quote for services.

  • Landing Page Builder
  • The email marketing platform is cost-effective and navigable
  • SMS Marketing
  • There are a lot of features for testing and optimization
  • ActiveTrail offers a lot of appropriate integrations
  • Lack of Upfront Pricing Transparency
  • ActiveTrail does not consist of access to shopping workflows without using an API
  • There is no 24/7 support

#7. Benchmark – Best For Small Business Marketing Automation Tool

Benchmark is an online service for creating and automating email marketing campaigns. The company has an international focus in 15 countries, 9 countries, and support staff who speak nine languages.

Benchmark is an additional challenger that has a charitable offering in its free email marketing package. Both stand out for having 24/7 customer support that is also free, as well as dozens of short, handy tutorial videos in their support data source. If your indigenous language isn’t English, Benchmark owns a few email marketing service providers that offer support for multiple languages, including Dutch, Polish, Turkish, and Swedish. Note, however, that some key features may limit if you only opt for the free plan.

Benchmark Top Features

  • Subscriber onboarding
  • Responsive emails
  • List management
  • Automated email series
  • Engagement automation
  • Inbox mosaic
  • Popup & signup forms management
  • Email editor
  • Contact list automation
  • Follow-up emails

Standard offers a nonprofit free plan. It just lacks a few features that you might need, like automation and A/B testing. For businesses with fewer than 3,500 subscribers, Benchmark Email offers a free plan and a pro plan. The free plan consists of unlimited subscribers but is limited to 250 emails per month.

The Pro plan has five pricing tiers, starting at $13.99/month for up to 600 subscribers. Prices gradually increase to $43.99/month when you have between 2,500 and 3,500 customers.

  • Excellent client service
  • Easy-to-use platform
  • Advanced feature collection
  • Free plan available; no credit card needed
  • Well-organized navigating
  • Intuitive individual interface
  • 24/7 live chat support
  • A free plan is a light on features
  • Lack of sophisticated segmentation options
  • Basic landing page and sign-up form capability
  • Occasional bugs reported
  • Usage limits

#8. SendLane – Cloud-Based Email Marketing Automation Solution


Sendlane is marketing automation and loyalty solution designed to help eCommerce merchants create and send emails across the target market using drag and drop builders. The platform enables marketers to directly familiarize themselves with customer behavioral data and use SMS to create personalized messages to promote customer loyalty. Businesses can also track clicks, purchases, and ads on websites in real-time, helping them make data-driven decisions.

Sendlane has an innovative multivariable segmentation function. That way, you can go straight into your leads list and find people who think the most about what your business has to offer. With this micro-targeting approach, you can develop the best strategy to connect with valuable audiences.

SendLane Top Features

  • Email Marketing
  • Marketing Automation
  • SMS Marketing
  • Experiments – Multivariate Testing
  • Sendlane Beacon – Tracking
  • Multivariable Segmentation
  • Real-Time Analytics
  • Intelligent Pop-ups
  • Deep-Data Integration

Sendlane pricing starts at $99.00 per month. Sendlane offers a free trial.

There are a few things you need to realize before you can use Sendlane’s services. These are the plans and their prices. The first thing you need to know is that there is no such thing as a free plan in any way. However, potential users can only expect and take advantage of a 14-day free trial, and only a bank card can help you subscribe.

  • Advanced automation and segmentation
  • Intuitive, contemporary design
  • Email retargeting and ROI tracking
  • Affiliate Marketing Friendly
  • Smooth landing page and email editors
  • Costly
  • No Free Plan (Only 14-day trial)
  • Lack of integrations
  • Newer to market

#9. Drip – Best For eCommerce Marketing Automation Tool

Drip is a marketing automation engine that gives marketers the tools they need to build more robust and lucrative relationships with their customers on a large scale. Over 27,000 marketers worldwide use Drips in-depth tracking, hyper-segmentation, and complete email marketing automation to grow their organizations. Graduated from basic email systems, bloated CRMs redesigned marketing automation tools, and started making more money on Drip.

Drip is a high-performing CRM and an excellent platform for eCommerce brand names using this platform for the first time. Every little thing tailors to the direction of the online stores, making the features so much easier to grasp if you’ve never used a CRM before.

Drip Top Features

  • Facebook Ads
  • Workflow Builder
  • Process Automation
  • Drip Campaigns
  • Email Blasts
  • Split Testing
  • Performance Tracking
  • Integrations
  • Subscriber List Management

Drip starts pricing at $49/month for the basic variant of its platform. That means a limit of 2,500 calls, which has to do with that price variety, although it’s a touch less than you get with some alternatives.

Drip has 4 pricing plan:

  • Up to 2,500 individuals is $49/month
  • 5K is $122/month
  • 10K is $184/month
  • 20K is $308/month
  • Easy-to-use
  • Specialist eCommerce CRM
  • Strong automation features
  • 90+ integrations
  • Robust CRM platform reporting
  • The form builder is limited
  • Pricey
  • No phone support
  • Clunky feature design

#10. MailerLite – All-In-One Email Marketing Automation Tool


MailerLite is the perfect email marketing software focused on delivering exceptional value to their existing customers. It consists of an easy-to-use customer experience, fast, 24/7 live support, and uncomplicated pricing that gives a slight business feel. MailerLite is designed for people of all skill levels and recommends that you create professional campaigns from start to finish.

MailerLite is the perfect email marketing software focused on delivering exceptional value to their existing customers. It consists of an easy-to-use customer experience, fast, 24/7 live support, and uncomplicated pricing that gives a slight business feel. MailerLite is designed for people of all skill levels and recommends that you create professional campaigns from start to finish.

MailerLite takes you every step of your email marketing journey with the tools you need to perform well. Your integration list will further expand with WordPress, Zapier, Shopify, WooCommerce, and many more.

MailerLite Top Features

  • Drag-and-drop Editor
  • Custom HTML Editor
  • Free Newsletter Design Templates
  • Built-in Photo Editing Feature
  • File Manager
  • Subscriber Management
  • Landing Pages
  • UnScubscribe Page Builder
  • Campaign Reports
  • Email Automation
  • A/B Testing
  • Integrations
  • Developer API

If you’d like to try the software, Mailerlite is free for up to 1,000 customers and 12,000 emails per month. You get many of the features of the free plan.

Here are the pricing plans:

  • $0/month (free): up to 1,000 customers; up to 12,000 emails per month; with limited features
  • $10/month ($84/year): up to 1,000 subscribers; unlimited emails per month; Accessibility to all features
  • $15/month ($126/year): 1,001 to 2,500 customers; unlimited emails per month; Accessibility to all features
  • $30/month ($252/year): 2,5001 to 5,000 customers; unlimited emails per month; Access to all features
  • $50/month ($420/year): 5,001 to 10,000 subscribers; unlimited emails per month; Access to all features
  • A free plan is available
  • Easy to use Email and form home builders
  • Cheap Pricing
  • Beginner-friendly
  • Excellent customer support
  • Robust Tracking & Building Tools
  • No Credit Card required For Free Plan
  • Limited progressed features, even for paid plans
  • No compelling features
  • Hidden policies for New account approval
  • Segments and teams can be complicated

Best Marketing Automation Tools: Conclusion

These are some of the fantastic features you will find while using marketing automation software. As a result, you need to identify your most needed features before making a decision.

None of the tools we tested are bad. Each of them will undoubtedly give you more power than your usual email marketing platform.

Some will no doubt provide further customer understanding and increase the chances of closing sales. Some are far better than others. Also, some are much more expensive, and others work much better, so you can tailor your operations to suit your particular needs now and in the future.

What is Marketing Automation?

What Is Marketing Automation?

Marketing automation is all about using software to automate marketing activities. Numerous marketing departments automate repetitive tasks such as email marketing, publishing social media websites, and even advertising campaigns – not only for efficiency reasons but also to offer their customers a particularly tailored experience. Marketing automation technology makes these tasks easier.

For starters, marketing automation jobs. According to Nucleus Research, marketing automation results in a 14.5% increase in sales productivity and an overall 12.2% decrease in marketing expenses. When you go into the data, you get even more compelling numbers for local businesses: a study by the Annuitas Group shows that companies that use marketing automation to support prospects have seen qualified leads grow by 451%. These assisted leads then make purchases 47% larger than their unkempt counterparts.

The ultimate goal of your marketing is to make even more profit for your business. To do this, we need to drive traffic to our website, convert that traffic into leads, and close the introduced customers. Where marketing automation has an impact is the conversion and closure phases of this process.

What are the benefits of a marketing automation tool?

benefits of a marketing automation tool

The data doesn’t lie: automation can help companies see increased marketing ROI and overall development. In particular, how can marketing automation benefit your company? Let’s start lead generation.

Improved productivity

One of the most valuable variables in marketing automation is the fact that it increases overall productivity. In email marketing, the factor of this tool is to automate your email campaigns and simplify the process of working with your list, finding ideal customers, and sending them related content separately.

Instead, you set up a consumer journey map, specify the triggers for the details of your campaign, and allow automation to take them over from there.

Time Savings

Everyone who grew up wanting to be an online marketer has done so as it was the sweet spot between business and art. By using tools that accelerate the busy work of our day, employees stay engaged and focused on what they do best. They create advanced content and strategies that will get companies beyond what they think is possible as quickly as possible.

The peak of technological innovation is likely to be at the heart of the remedial action for marketing automation: what takes days now takes hours, now minutes. Over the past 20 years, the tech boom left much less time for routine, redundant tasks, leaving marketers with even more time to do what they authorized in their creative, tactical analysis offer letters. Few have benefited more from it than today’s marketers. Their lives have regained and the time freed up dramatically improves them.


Most importantly, marketing automation makes your entire department extra effective. You can reduce staffing costs while freeing up your team’s time for more meaningful, critical tasks.

Unlike daily manual posting on social media websites, marketing automation software can automate this process.

That means that your team can work more creatively, e.g., Prepare and brainstorm for upcoming campaigns and jobs.

Functioning on an automation platform makes your team’s tasks less complicated. Your employees can upload to social networks, create an email maintenance campaign, upload a blog site, or create a landing page created with the same software. That ultimately saves your team time creating campaigns.

Create much better leads

Lead generation is an essential part of any business development. By automating the numerous marketing and sales activities, your team will have even more time to focus on a comprehensive strategy and support the leads who reveal the real commitments. That suggests even more potential customers and a lot more customers.

Marketing automation also gives you a more prosperous and comprehensive photo of potential customer habits.

Marketing automation software helps your marketing team understand the interest rates of potential customers and their position in the acquisition lifecycle. Follow-ups can then tailor to this understanding.

Indicate that a specific customer reviews a broad group of products. It could indicate that they are beginning the buying process and researching and contrasting while making a list. Later, when they download and install white papers on a detailed product, it may indicate limited focus and a willingness to speak to a seller.

Combining information from touchpoints, including website visits and downloads, social networking tasks, and direct marketing, enables leads to be automatically rated, qualified, and prioritized. It can later lead to larger-scale marketing campaigns that include:

  • Trigger-based marketing messages
  • Infrequent drip-feed emails to keep interested
  • Personalized emails
  • Facebook or Twitter messages

Enhanced Sales and Marketing Partnership

Sales and Marketing Partnership

The embodiment of frienemies: sales hounds marketing for even more leads, while marketing punishes sales for wasting the information they worked hard to acquire. Allow me to introduce you to the olive branch that modern businesses have missed for decades: marketing automation can quickly strengthen the relationship between these two teams.

The Law of Large Numbers recommends that the more prospects marketing can reach, the more pipes they create, giving the sale more opportunities to close. CMOS is happy with its team’s increased productivity and price reductions. Even so, thanks to the power of the best marketing automation solution, CEOs and board members are sure to enjoy the influx of gated deals. It’s a win-win-win situation between sales, marketing, and management.

Data management

Not to repeat me, marketing automation systems track your leads and engagement with your website.

It shows that your data is much easier to handle than ever before. In addition, your information immediately keeps up to date.

Shajahan Sajal
Shajahan Sajal

I am Sajal. A Freelancer, a blogger, a Freelance Content Writer, and a geek when it comes to anything related to online marketing. Stay connected to me. Leave a comment if you like my articles.

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